News / benefits of jojoba oil

Good news Sunday

Sunday’s are great ”Good News” days 🤩
Do you agree? Here are some positives for an optimistic outlook today 💚💚💚
1- Parts of the Great Barrier Reef are showing the best signs of coral recovery in 36 years!
2- There are now enough solar panels around the world to generate 1 terrawatt of electricity.
3- The world’s largest offshore wind farm in Yorkshire is now fully operational and will help to provide renewable energy to more than 1.4 million homes in the UK.
4- Hawaii closed its last coal power plant to focus on greener energy options, removing 1,5 million metric tons of greenhouse gases per year.
5- In the space of a year the number of monarch butterflies 🦋 in California grew from 2’000 to nearly 250’000!
In these times, we all need to hear some good news too
💚💚💚💚
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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Jojoba oil in Make my day face cream

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

 

Beautiful photo by @thompas_images

 

Read more →

Jojoba oil in Make my day face cream

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

 

Beautiful photo by @thompas_images

 

Read more →