News / cream blocks harmful UV rays

True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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What happens to your skin when you are sleeping 😴

What happens to your skin when you are sleeping? There is a reason it’s called beauty sleep. When you sleep it gives your skin a chance to restore, repair and recover. There is actually a fair amount of research and science done about the concept of beauty sleep. This is when some of the most significant internal and epidermal revival takes place. When you sleep your body produces collagen which keeps your skin healthy, promotes cell reproduction and minimizes fine lines. Personally I use a silk pillowcase to avoid sleeping marks in my face and it’s also better for your hair. Even if the Algica in our Make my day cream has tested to be UV resistant it’s beneficial to use as a night cream for other reasons. It’s rich in antioxidants and a powerhouse of nutrients. Did you know that your skin absorbs a higher level of nutrients while you sleep ? So go ahead, close your eyes and take that nap 😴 😴 😴

Love this photo by @camillasvensk 😍
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Anti pollution organic skincare

We can now claim that our Make my day cream protects skin from air pollution damage. A recently conducted study showed that Algica, which is one of the ingredients in Make my day, prevents harmful air pollution from reaching the skin. Exposure of the skin to air pollutants has been associated with skin aging, inflammation, sagging, uneven and dull skin tone. Air pollution may even be as damaging as sun exposure on unprotected skin.
We are very excited about this news! Algica is a real hero ingredient 😀💫✨For more information about Algica check out swedishalgaefactory.com
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Anti pollution organic skincare

We can now claim that our Make my day cream protects skin from air pollution damage. A recently conducted study showed that Algica, which is one of the ingredients in Make my day, prevents harmful air pollution from reaching the skin. Exposure of the skin to air pollutants has been associated with skin aging, inflammation, sagging, uneven and dull skin tone. Air pollution may even be as damaging as sun exposure on unprotected skin.
We are very excited about this news! Algica is a real hero ingredient 😀💫✨For more information about Algica check out swedishalgaefactory.com
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Algae in skincare

Treasures under the surface.
Algae is really hot right now, and with good reason.
It’s the food of the future, in supplements, skincare and even an alternative to fossil fuels. Packed with high levels of calcium, iron, potassium, Vitamin A, C, and K, selenium and magnesium. It’s the future superfood that could feed the entire world. It’s already in dairy and nondairy products, food colorings and spices. We have included it in our Sea me mask, a true Cinderella mask that detoxifies and leaves you with clear, radiant skin. We also have Algica in our Make my day cream. Algica is an algae which is currently being registered in EU as the first future totally natural sunscreen. Algica comes from the sea, so it will not harm sea life. Algae can also be found in numerous supplements. Working wonders with enormous benefits for the whole body. I’m especially grateful for the excellent dental health a specific algae supplement brings. The versatile algae is entering an extremely exciting phase in its history and I believe we will see it in all sorts of products and industry.
I’m telling you… algae is the future.
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A new totally natural UV block from algae

In our Make my day we have included Algica 


The algae-based silica material with unique and powerful properties developed by nature.

  • Cleanses the skin by absorption of impurities, sweat and bacteria
  • Efficient carrier material that enables efficient uptake of vitamins and nutrients by the skin
  • Improved moisture retention by its ability to bind water, similar to hyaluronic acid
  • A future natural, non-toxic and environmentally friendly UV filter
  • COSMOS Certified Organic
  • Transparent on the skin
  • Completely odor-free
  • The dry form is long-lasting and does not require preservatives
  • Rheology modifying properties
  • The material also shows promise for anti-pollution (currently testing)
  • It is available as a dry powder and as a water-based cream. The dry material is preferable for oil-based formulations and serums, while the cream is easy to formulate into lotions and face masks

These properties have been tested in scientific studies 

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Algae Silica

The algae-based silica material with unique and powerful properties developed by nature.

  • Cleanses the skin by absorption of impurities, sweat and bacteria
  • Efficient carrier material that enables efficient uptake of vitamins and nutrients by the skin
  • Improved moisture retention by its ability to bind water, similar to hyaluronic acid
  • A future natural, non-toxic and environmentally friendly UV filter
  • COSMOS Certified Organic
  • Transparent on the skin
  • Completely odor-free
  • The dry form is long-lasting and does not require preservatives
  • Rheology modifying properties
  • The material also shows promise for anti-pollution (currently testing)
  • It is available as a dry powder and as a water-based cream. The dry material is preferable for oil-based formulations and serums, while the cream is easy to formulate into lotions and face masks

These properties have been tested in scientific studies and by our customers.

More on the properties and origin of the material

The algae’s unique porous shell has evolved for millions of years to ensure survival. The shell is naturally designed for uptake and release of chemical substances such as nutrients, vitamins and minerals. The abundance of hydroxyl groups, comparable to hyaluronic acid, also helps the algae to efficiently regulate moisture and water levels.

Algica solves the two major skin care issues: moisturizing and cleansing. These shell’s natural traits can be utilized in moisturizing creams to boost the delivery of active ingredients such as vitamins and minerals to the skin. The remarkable absorptive properties are valuable in cleansing face masks, for efficient uptake of sweat, bacteria and other impurities from the skin.

Additionally, the material efficiently blocks harmful UV light. This has been confirmed in scientific studies by our team and other scientists, including a publication in the elite journal Nature. We are conducting tests to approve this algae material by the EU as an environmentally friendly UV-filter for use in sunscreen.

Diatom shells originate from the sea and are thereby completely safe for oceans and sea life. It is of great importance today to protect our fragile oceans from harmful and unnatural chemical substances that endanger life in the oceans.

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