News / safe skincare
True organic of Sweden
Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.
When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?
I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru. Together we created the first product: All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born. True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com
Now we sell all over the world, to distributors, retailers and directly to consumers.
Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.
Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.
The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.
Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.
With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.
With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com
A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.
Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.
The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.
If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
Cold weather and frequent washing of our hands wreak havoc with the skin on the hands. What to do about those dry hands? Here are a few tips: As soon as it starts getting cold, protect your hands with gloves, after you wash your hands make sure they are totally dry. Use a gentle soap, not a harsh antibacterial one. Moisturize with a lotion after every time. At bedtime apply All you need is me balm on your hands. Thin cotton gloves optional. You will wake up with baby soft skin. All you need is me balm has castor oil that helps pull moisture from the air to the skin. Beeswax hydrates and protects skin creating a barrier. Olive oil locks in the moisture, Shea butter nourishes and soothes skin. The Vitamin E helps to seal the cracks in skin caused by dryness.
Blueberry seed oil contains oleic acid which is a permeability enhancer, it increases absorption and making the active ingredients even more powerful. There is no water in All you need is me balm, all the ingredients are active and anti inflammatory.
Stay away from petroleum based products, they are harmful to your skin and our environment
Beautiful photo by @organicsmix.sk
Sending love and compassion to our friends in Ukraine 🇺🇦
Don’t miss out on the last day of our January Sale
We are so proud and delighted that our All you need is me balm won 🌟 in the category :
Best Natural Baby Product @bambinibabyawards.
All you need is me was my first creation with my own baby in mind. My baby is now 13 years old 😉
To celebrate this amazing win there’s an automatic discount of 25% on the website. Lovely gift for all the babies 👶 out there, big and small 🎁
Fabulous summer Body buddy lotion photo by @thompas_images
It’s an oil that is increasingly common in skincare.
We have squalane in our face cream Make my day and in our body lotion Body buddy.
The reason is that it is a phenomenal multitasking moisturizing oil
that leaves skin visibly plump, hydrated and minimizes signs of redness and irritation.
Squalane reduces the look of fine line and wrinkles, locks in moisture, improves skin
elasticity, helps protect skin and assists with oil control while it doesn’t block pores.
The squalane we use is naturally derived from olives.
Watch out though, there is also squalene with an e.
This is either unethically derived from shark liver or a synthetic material.
Squalane -yes! Squalene -no!
If you like facial masks, are an opinionated person, sensitive to scents and like to try new products this is a golden opportunity. We are trying our new scents for our Sea me mask. If you would like to be one of our testers, please let me know. As we are in a bit of hurry, it would be great if you are located in Sweden.
Thank you, Tina 💚💚💚
#trueorganicofsweden #naturalskincare #skincare #seamemask #testers #newscent #madeinsweden
Not all oils are alike, so taking a peek at the list of ingredients is definitely a good idea—quality is key. You want natural oils that are synergistic with the skin and work to address many different skin types and issues, Not synthetic oils, like mineral oil. Far too many oil formulations have those undesirable synthetics hidden in them—just because it says it’s an argan oil treatment on the package doesn’t necessarily mean it’s pure.
Step 1: After cleansing your skin, use a toner to moisten the surface, which helps the oil go through and the skin and really able to drink it up
Step 2: Apply four to five drops of facial oil onto your fingertips. Because face oils contain such concentrated amounts of nutrients, a little bit goes a long way.
Step 3: Gently tap the facial oil from your nose to your ears. pushing it into your pores, rather than just sliding them around on the skin’s surface. This will help your skin absorb the oil and make use of its benefits much quicker. It will spread out by itself, you don’t need to slather everywhere.
Step 4: Smooth from your eyebrows to your hairline in an upward motion; always against gravity. Continue tapping from your neck to your jawline until absorbed. Don’t forget your décolleté
For oily skin- use the face oil before moisturizer, dry skin- use after moisturizer
If you want to try our beautiful Face it oil – Use the code Faceit For a 30% discount month of March - trueorganicofsweden.com
By Maggie Mahboubian
First printed at Mindbodygreen.com
Perfumery is undergoing a quiet revolution. The emergence of natural perfumery has ignited a strong interest in the genre, but many still don't understand the difference between a natural perfume and its synthetic counterpart—until they smell it on their wrist.
So what differentiates a natural perfume? For one, they are made entirely of materials derived from botanical (or natural) sources as opposed to molecules that are synthesized in a laboratory. Most commercially available perfumes are made with a high percentage of synthetically derived ingredients (around 95 percent). Many niche and indie brands also use synthetics but tend to include higher percentages of naturals to add complexity to their blends. These perfumes are usually referred to as "mixed media."
Before the invention of synthetically derived aroma molecules in the mid-1800s, vanillin being the first, perfumes were made with traditional extractions such as steam-distilled essential oils, tinctures, and enfleurages. The sources for these extractions were either botanical—flowers, leaves, twigs, buds, bark, resins, seeds, and roots—or animal such as ambergris (sperm whale sputum), castoreum (beaver gland), deer musk, civet (paste from anal gland), and hyraceum (fossilized urine).
Natural extractions are highly complex combinations of naturally occurring chemical constituents. A chemical analysis of a rose otto (steam distillation of rose petals) will reveal upward of 400 different and distinct naturally occurring chemicals that are present in various concentrations. Certain molecules such as geraniol, citronellol, or phenyl ethyl alcohol are present in higher concentrations and are responsible for the smell we recognize as "rose." But there are other components that help round out the scent. These ratios vary from flower to flower, season to season, and terroir, the location where the plant is cultivated. Soil conditions, water, sunlight, and climate conditions all contribute to the makeup of these chemicals and to their yield. Nature is a brilliant perfumer!
The rise of synthetically derived materials expanded the perfumer's palette. It also allowed perfumers to add constituents that would enhance or increase the concentration of a particular odor, rose, for example. Synthetic perfumery ingredients are individual molecules that are either found in nature (linalool, for example) and replicated from a non-botanical source or designed and created by a chemist (iso E super). A perfume made with synthetic ingredients often includes many notes blended into accords that build up a complex composition (some perfumes can have over 200 ingredients). By comparison, a natural perfume combines fewer ingredients that must be blended judiciously so as to maintain a clear structure that holds together during dry-down.
Nature is a brilliant perfumer!
All perfume compositions have a structure made up of top, heart, and base notes. Top notes are ingredients that have small molecular masses, which are more volatile. These include citruses, herbal, and high vibration notes that the nose experiences first. They are the introduction to a perfume. Heart notes include florals and spices, which have greater longevity and create the main plot of a perfume. Base notes like musks and woods are large molecules that have low volatility, which the nose does not pick up immediately. These have the greatest longevity and serve as the conclusion of a perfume.
Natural perfumes have less longevity and do not contain fixatives, which can help top notes last longer and remain linear. This allows the wearer to layer or change their perfume wardrobe throughout the day. The morning nose tends to favor lighter, brighter notes, but by evening the nose is fatigued and needs heavier notes, which is probably why perfumes like Opium or Shalimar are best worn at night.
Natural perfumes also have less sillage or throw. They go on strong but quickly conform to the body. Synthetic perfumes, however, have greater longevity and sillage. They go on strong and can remain strong for hours. This is because synthetic aroma molecules break down more slowly than natural compounds and persist in the environment for longer periods. Some musks can remain on clothing for years.
This is an exciting time for perfumers because there are more creative options to explore. Gone are the days when commercial perfumery dominated the market. The rise of niche (independent perfume houses) in the 1990s opened the doors to artisan perfumery, individual perfumers who conceive, compound, bottle, and market their work themselves. Most natural perfumers are artisans who also make some of the ingredients in their perfume compositions. These can include tinctures, enfleurages, and essential oils that revive traditional methods lost to the commercial world. This sets natural perfumes apart from commercial fragrances, which lack variety and smell the same from batch to batch. Artisan perfumers, like winemakers, work with variable ingredients that make their perfumes unique and one-of-a-kind.