When I created “All You Need is Me” balm in 2014, I couldn’t have imagined it would become the foundation of a successful skincare line.
Over the past decade, this versatile balm has earned eight prestigious awards, starting with the Tara Beauty Award just two weeks after its launch. The box wasn’t even finished yet, I just sent the tube 😳
Most recently, it received gold at the Bambini Baby Awards for “Best Natural Baby Product” and bronze for “Mom’s Best Nipple Cream.”
Reflecting on this journey fills me with pride and gratitude. What began as a single product has evolved into True Organic of Sweden, a brand committed to organic, sustainable skincare. Along the way, I’ve faced challenges, made (still making) many mistakes. ( = valuable lessons) and built a loyal community.
A business is a living entity and that is maybe part of what makes it so exciting.
The expansion now includes fulfillment centers in the Netherlands, Sweden, and the USA, ensuring more efficient and sustainable shipping. “All You Need is Me” continues to stand out for its versatility. Its popularity spans across diverse groups - kids, parents, pet owners, gardeners, makeup artists, hairdressers and even rumored Swedish royalty have embraced its multipurpose nature. 100% natural, 95% organic in a sustainable tube made of sugarcane.
We’re also pushing our eco-friendly vision further with innovations like the Undercover Agent Deodorant Refill Pouch. This product not only reduces waste but also offers an economical and sustainable option for our customers, reflecting commitment to both quality and the environment.
As I look ahead, I’m excited to keep pushing the boundaries of organic skincare, always striving for excellence. For those interested in offering our products, we’re also available for wholesale. Our annual “End of summer SALE” is on now until September 3rd.
Let’s continue to grow together towards a more sustainable future.