The Truth About Face Serums: Why ‘Face It’ Is More Than Just an Oil

You've probably seen those fancy little dropper bottles lining the shelves of your favorite beauty store lately. Face serums, they're called, and everyone in the skincare world seems to be raving about them. But what exactly is a face serum, and why are they becoming so popular? The truth is, serums are more than just an oil for your face. They contain targeted ingredients designed specifically to address your skin concerns, whether that's fine lines, uneven skin tone, or dryness. Face serums are lightweight, fast-absorbing, and packed with antioxidants, peptides, and other active ingredients to give your skin an instant boost of nourishment while also providing long-term benefits. So if you're looking for skincare that really works, it might be time to give one of these potent serums a try. Your skin will thank you.

What Makes a Face Serum Different Than a Face Oil?

A face serum is not just a lightweight face oil. While face oils primarily hydrate and nourish the skin, serums are formulated to specifically target skin concerns and improve skin health. Here are a few key differences between face oils and serums:

• Serums typically contain a higher concentration of active ingredients aimed at correcting issues like fine lines, dark spots, or dullness. Ingredients like vitamin C, retinol, hyaluronic acid or niacinamide are commonly found in serums, not just plant-based oils.

• Serums are designed to penetrate deeper into the skin layers thanks to smaller molecule sizes and delivery systems. This allows the active ingredients to work where they’re needed most. Face oils tend to sit on the surface of the skin, providing a protective barrier.

• You’ll use a serum before a face oil or moisturizer. The rule of thumb is to apply skincare products from thinnest to thickest. Serums go on right after cleansing so they can absorb fully before the next step.

• Serums are often more lightweight than face oils. While oils can feel greasy for some, serums quickly sink in without a heavy or slick feeling. They’re great for oilier skin types or those who don’t like the texture of face oils.

• Serums tend to show faster, more dramatic results. If you’re looking to target a specific skin concern, a serum is your best bet. Face oils work more gradually over time to improve skin health and radiance.

In summary, face serums and oils can both benefit your skin, but serums contain targeted ingredients aimed at improving skin concerns and delivering results. For the best of both worlds, you can use a serum and face oil together in your daily skincare routine.

Key Active Ingredients in Face It Serum

Face serums are concentrated skin care products packed with active ingredients to target specific skin concerns. “Face It” serum contains some key actives that can do wonders for your skin.

Chia seed oil

Chia seeds are a superfood, so their oil is naturally nourishing. It’s loaded with omega-3 fatty acids to reduce inflammation, antioxidants to fight free radicals, and zinc to balance oil production. Chia oil helps hydrate, soften, and strengthen skin.

Safflower seed oil

Safflower oil is rich in linoleic acid, an omega-6 fatty acid that’s essential for skin health and barrier repair. It’s a lightweight, non-comedogenic oil that moisturizes without clogging pores. Safflower oil also contains antioxidants like vitamin E to protect skin cells.

Rosehip oil

Rosehip oil is a popular beauty oil for its anti-aging effects. It’s high in vitamin C, vitamin A (retinol), and lycopene - all of which boost collagen production, cell turnover, and skin brightening. Rosehip oil reduces the appearance of fine lines, wrinkles, scars and hyperpigmentation.

Vitamin E

Vitamin E is a powerful antioxidant that neutralizes free radicals to prevent oxidative stress. It promotes healing, reduces inflammation, and strengthens the skin barrier. Vitamin E helps moisturize and soften skin for a healthy, youthful glow.

With this blend of nourishing plant oils and antioxidants, “Face It” serum can hydrate, brighten, tighten, and renew your skin. Pretty impressive for just a few drops of natural ingredients! Give your face the hydration and active treatment it deserves.

The Benefits of Using Face It Serum

Using a face serum like Face It provides major benefits for your skin. Unlike a basic face oil that simply hydrates, a serum contains active ingredients specifically formulated to target skin concerns. Face It serum is packed with ingredients like chia seed oil, safflower seed oil, rosehip oil, vitamin E, bergamot fruit oil, and geranium essential oil to nourish, brighten, and rejuvenate your skin.

Face it serum by True organic of Sweden
Moisturizes and Nourishes

The blend of plant-based oils in Face It serum delivers deep hydration and nourishment to keep your skin soft, supple, and glowing. Chia seed oil is rich in omega-3 fatty acids that moisturize and plump up skin. Rosehip oil is high in vitamins A and C to nourish skin and boost collagen production.

Brightens and Improves Tone

Face It serum helps even out skin tone and reduce the appearance of dark spots, age spots, and hyperpigmentation. Rosehip oil and vitamin E are both excellent for fading pigmentation and brightening skin. Bergamot fruit oil also has skin-lightening properties due to its high citrus content.

Protects and Rejuvenates

Antioxidant-rich Face It serum protects your skin from environmental damage that leads to premature aging. Rosehip oil, vitamin E, and safflower seed oil all provide antioxidant protection. Geranium essential oil promotes cell regeneration and skin elasticity to give your skin a rejuvenated, youthful appearance.

Using Face It serum regularly will leave your skin looking radiant, bright, smooth and youthful. For the best results, apply 2-3 drops to your face and neck morning and night after cleansing and before moisturizing. Let the serum absorb for a minute before applying any other products. Your skin will thank you for adding this nourishing serum to your daily routine!

How to Use Face It Serum for Best Results

To get the best results from your Face It serum, follow these tips:

Apply After Cleansing

Always apply the serum after you’ve washed your face and patted it dry. Your skin will absorb the serum better when it’s clean and slightly damp. Apply the serum with your fingertips and gently massage it into your skin using small circular motions, paying extra attention to any dry or problem areas.

Use Morning and Night

For maximum benefits, apply the Face It serum twice a day: once in the morning after your usual cleanse and again at night before bed. This will keep your skin nourished around the clock. Don’t worry, the serum is non-greasy and absorbs quickly, so it works great under makeup.

Pair With Moisturizer

While Face It serum delivers hydration and active ingredients to your skin, you’ll still want to follow up with a moisturizer suited to your skin type. The serum and moisturizer work together as a power couple to keep your skin balanced, hydrated and glowing.

Watch for Changes

Use the Face It serum consistently for at least 4 to 6 weeks to see real results in your skin. You should notice your skin becoming softer, smoother and more radiant. Breakouts should decrease, fine lines may start to fade, and skin tone and texture should become more even. Take before and after selfies to see the improvements!

Use Other Products Sparingly

Because Face It serum contains so many beneficial ingredients, you don’t need to use many other skincare products. Avoid harsh skin cleansers, alcohol-based toners, and abrasive exfoliants which can strip and irritate the skin. Limit use of retinol and vitamin C products when using the Face It serum. Your skin may become sensitive to too many active ingredients.

Stick with this easy routine and your skin will be reaping the rewards of Face It serum in no time. Consistency is key, so make the serum a permanent part of your daily skincare regimen. Your skin will thank you!

Why Choose an Organic Serum Like Face It?

Why choose an organic serum like Face It? Several reasons, actually:

Natural Ingredients

Face It contains only natural, organic ingredients like chia seed oil, safflower seed oil, rosehip oil, vitamin E, bergamot fruit oil, and geranium essential oil. No synthetic chemicals, parabens, phthalates or fragrances are used. Your skin will absorb these natural nutrients and reap the benefits.

Soothing and Calming

The essential oils in Face It have aromatherapeutic properties that can help soothe your senses and calm your mind. The refreshing citrus scent of bergamot is uplifting, while geranium has a floral, rose-like aroma that relieves anxiety and stress. Using Face It as part of your daily skincare ritual can have therapeutic effects.

Anti-Aging Effects

The plant-based oils in Face It are packed with antioxidants like vitamin E that help fight free radicals and slow down skin aging. Rosehip oil, in particular, is a natural source of vitamin A (retinol) which boosts collagen production and cell turnover. Regular use of Face It can help reduce fine lines and wrinkles, keeping your skin looking youthful and radiant.

Deep Hydration

Unlike a basic moisturizer, Face It penetrates deep into the skin to hydrate at a cellular level. The small molecules in the natural oils absorb quickly and moisturize without feeling greasy. Your skin will feel plump and hydrated for hours after application. For very dry skin, Face It provides intensive nourishment and relief.


Choosing an organic product like Face It is better for your skin and the planet. The ingredients are sustainably sourced and the product is not tested on animals. The glass bottle and recyclable packaging have a lower environmental impact. You can feel good about using a serum that is cruelty-free and eco-friendly.

In summary, Face It serum offers natural, organic ingredients, aromatherapeutic benefits, anti-aging effects, deep hydration, and an environmentally-friendly formula. Your skin and the earth will thank you for using this premium organic serum.


So there you have it, the truth behind face serums and why they're so much more than just an oil for your skin. With targeted ingredients for brightening, firming and hydrating, face serums can transform your skin in ways that a basic moisturizer never could. The next time you're browsing the skincare aisle, don't dismiss that little bottle of serum - it could end up being your skin's new best friend. Give it a shot, stick with it for a few weeks of regular use and you'll start to see what all the fuss is about. Your skin will thank you, and you'll wonder how you ever lived without it. Face serums are worth facing the facts for.

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