News

Good news Sunday

Sunday’s are great ”Good News” days 🤩
Do you agree? Here are some positives for an optimistic outlook today 💚💚💚
1- Parts of the Great Barrier Reef are showing the best signs of coral recovery in 36 years!
2- There are now enough solar panels around the world to generate 1 terrawatt of electricity.
3- The world’s largest offshore wind farm in Yorkshire is now fully operational and will help to provide renewable energy to more than 1.4 million homes in the UK.
4- Hawaii closed its last coal power plant to focus on greener energy options, removing 1,5 million metric tons of greenhouse gases per year.
5- In the space of a year the number of monarch butterflies 🦋 in California grew from 2’000 to nearly 250’000!
In these times, we all need to hear some good news too
💚💚💚💚
Read more →

How to clean your makeup brushes

Here comes a top tip how to clean your makeup brushes 🤩
Place the brushes 🖌 in a mesh laundry bag. Put the bag with the brushes into the washing machine and clean at 30 degrees. Voilà! 🌟🌟🌟🌟
Read more →

Hello Hollywood hair with Sea me mask

Hello Hollywood hair !
If you have only used the instant glow Sea me mask on your skin, you are missing out. Sea me mask has a whopping 5% Chlorella in each tube. This makes a difference.

Chlorella is packed full of antioxidants, vitamins, minerals, nucleic acids and iron which conditions, strengthens, nourishes damaged hair and restores the health of the scalp. I cannot recommend it highly enough, because its properties are simply amazing! Especially suitable for damaged fine hair.
Chlorella replenishes the mineral loss, reduces the split ends and provides a silky glossy finish. So next time you apply Sea me mask to your face, don’t forget your head and hair.
Read more →

Remove pesticides from your produce naturally

Trying to stay away from fruits and vegetables that have been sprayed with pesticides, (not only one time but numerous times) I opt to buy organic. The pests don’t want to eat it, why should we? 😳 But sometimes the fruit or vegetable is not available in organic. What to do?
If the greens 🍇🥦🥗have been sprayed with pesticides, one can definitely reduce the amount of pesticide residues by soaking them for 15 minutes in either vinegar or baking soda water. Although, you are only removing the surface pesticide residues. Pesticides can penetrate into the skin and into the produce itself, unfortunately no amount of soaking will remove it. A number of studies show vinegar and baking soda are very effective. Soaking in vinegar has been shown to reduce surface pesticides by up to 65-80% while soaking the produce in baking soda/water up to 96%.
We have 1% baking soda in Our Undercover agent deodorant but I would not recommend it for removing pesticides from your apple 😉
Read more →

True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

Read more →

Superfoods in skincare

Superfoods in your skincare.
They are not only healthy inside your body, but bring a wealth of benefits also when you apply it on your skin. One of the main ingredients in our award 🥇 winning Face it serum is Chia oil. It contains over 60% of anti inflammatory omega 3, which helps to increase collagen production, combat wrinkles, acne prone skin and blemishes. It brightens skin and leaves it softer and rejuvenated. Chia seed oil is ideal for sensitive, dry and irritated skin, thanks to its high content of minerals and vitamins that help to soothe and maintain hydration. Chia seed oil is so versatile, suitable for any age and any skin type.
Read more →

What to do about dry skin

When temperatures are going down and the weather getting cooler it sucks moisture from our skin. Leaving the skin dry and itchy. This is the time when it becomes important to counteract with a good quality organic body lotion. Body lotions add a coating to the skin to prevent water evaporating.
Read more →

Benefits of oil based skin serums

Oil based serums are lipophilic, which means they can penetrate deep into the skin, trapping water and other moisturizing goodness in. At the same time it keeps toxins and other bad stuff out. No matter your skin type, different kinds of oils can help keep your skin remain healthy, hydrated, and acne-free. Make sure your skin is a bit damp when you apply the oil serums. Only a few drops are needed. The oil based serums will spread itself. Don’t forget your neck and décolleté . Oil based serums protect your skin barrier and keeps it hydrated, healthy with a beautiful glow.
Read more →

Benefits of using a face mask twice a week

Applying a face mask on a twice weekly basis, helps cleaning your pores and aids in removal of any impurities sitting on the surface of your skin. While most of us clean our face daily, applying a mask twice a week simply takes cleansing to another level. Don’t forget your neck and your décolletage 😻
Read more →

Creating names for organic skincare products

When creating skincare products, not only do I think about the ingredients being effective and planet friendly. It’s also super fun to think of clever and humorous names to our family of products. Sometimes I know the name years before the product is created 😃 We have an eye cream planned in the near future. What do you think the name will be? 🤔
Read more →