Have you wondered what a serum is and if you really need to use it?
So, let’s make this easy. A serum is a skin care product that you apply to your skin after cleansing but before moisturizing with the intent to deliver a potent shot of ingredients directly into your skin.
The best serums offer highly-concentrated doses directly to your skin which makes them great for targeting specific concerns like wrinkles, brightness, acne or hydration. Important is the type of ingredients used and climate friendly natural vs synthetic.
Because active ingredients are more expensive than thickeners and other fillers, serums are also the costliest product in many skin care lines. The reason is because a serum is the workhorse of your ENTIRE regimen. Compared to a regular moisturizer or lotion, you're getting way more bang for your skincare buck.
When applied properly, a 1-ounce container of serum should last months, a few drops are sufficient to cover the entire face.
Unlike a moisturizer, serums are thinner which allows the active ingredients to penetrate quickly into the epidermis instead of lying on the surface.
Face lotions and creams are richer and create a barrier on top of the skin to keep all that good stuff in.