Beauty Shortlist Awards 2025

Tina de Sousa

Hi, I’m Tina — founder of True Organic of Sweden. I started the brand because I wanted skincare that was truly clean, effective, and made with as few ingredients as possible (but only the best ones). My background is in food, nutrition, and natural health, so creating products that are good for both people and the planet just made sense. I’m endlessly curious about wellness, sustainability, and all the ways nature helps us heal and glow — inside and out.