Finding your flow - your Ikigai
Have you ever completely lost track of time while doing something you love?
Maybe you were painting, dancing, gardening, or even just having a deep conversation. That feeling of being fully immersed in the moment is what psychologists call “flow.” And when you follow those moments of flow, you may get closer to something even more powerful—your ikigai.
What is Ikigai?
Ikigai is a beautiful Japanese concept that loosely translates to “a reason for being.” It’s the intersection where your passions, talents, and values meet with what the world needs. It’s what gets you out of bed in the morning.
For some, it’s found in their work. For others, it’s in a hobby, caregiving, creativity, or nature.
But ikigai isn’t something you necessarily find overnight. It’s something that unfolds gradually, through self-discovery and by paying attention to what makes you come alive.
What Makes You Flow?
To find your ikigai, start with this simple question:
What activities make your life flow?
- Do you feel most at ease when moving your body—walking, swimming, yoga, or dancing?
- Or do you lose yourself in writing, planning, designing, or solving problems?
- Do you find your flow more when you’re alone or when surrounded by others?
There’s no right or wrong answer. The key is to notice what energizes you, what you look forward to, and what makes you feel connected and purposeful.
Sometimes it’s found in quiet moments; other times, it’s sparked by community and collaboration.
The Mysterious Magic of Flow
Flow isn’t always predictable. It’s almost mysterious, like a whisper from your soul. But just like a muscle, the more you train it, the more naturally it comes.
That’s why it’s important to:
- Spend more time in activities that make you flow
- Try new things—even if they seem silly or small
- Notice when time disappears and you feel most yourself
The more you tap into these moments, the closer you’ll get to your ikigai.
My Ikigai: True Organic of Sweden
For me, one of the greatest sources of flow is creating products that people love—products that are kind to the planet and to the skin.
I experience pure joy when I hear from our community:
“I can’t live without Undercover Agent!”
“Face It serum is magic in a bottle.”
Knowing that people all over the world are choosing healthier, more natural skincare makes all the late nights and startup hurdles worth it.
That connection, that feedback, that loyalty—it energizes me and gives me purpose. It’s part of my ikigai.
If you’re curious, you can explore the full line of our award-winning natural skincare products at True Organic of Sweden. Each one is crafted with care, using the best organic ingredients and sustainable packaging.
- Try our bestseller: All You Need Is Me - Natural and Organic Balm – a multi-purpose balm for everything from dry skin to cuticles
- Stay fresh naturally with our 99% natural Undercover Agent Natural Deodorant
- Restore your glow with our nourishing Face It Hydrating Serum
Face It Serum
Face It Oil Serum is a luxurious organic blend of pure oils that promotes radiant, glowing skin while reducing fine lines, improving skin tone, and restoring elasticity.
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Sea Me Mask
Sea Me Mask is an organic wash-off facial and scalp mask that deeply nourishes, hydrates, and rejuvenates your skin and hair.
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All You Need Is Me
All You Need Is Me is an organic, multi-use balm that nourishes, protects, and soothes your skin with 95% organic ingredients for healthy, radiant skin.
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Keep Searching
If you haven’t found your ikigai yet, don’t worry. Keep exploring. Stay curious. Follow the clues your flow gives you.
With time and intention, your unique reason for being will reveal itself.
Let the journey be part of the joy.
What gives you flow?
Share it in the comments, or tag @trueorganicofsweden on Instagram—I’d love to hear from you!
