How do you use a serum

How do you use a serum? Typically after cleansing but before moisturizing. A few drops can also be mixed into your moisturizer. A serum is a blend of high concentrations of potent, active ingredients. Serums are made to absorb quickly and deeply into the skin. Usually a bit thinner in consistency so perfect for layering. This beautiful photo of our Face it serum is taken by the talented @joyce.rh.photography 📸