When creating our new products, for True organic of Sweden, the ingredients are very carefully considered. They have to be effective, clean, not too expensive and always planet friendly. When I discovered that rosewood is endangered, I immediately changed to ho-leaf essential oil in our Undercover agent deodorant. Unfortunately it puts a lot of pressure on the consumer to check ingredients before buying. I’m there myself, googling ingredients before buying something new. But, I think we have to. The profit driven organic certification organizations are no guarantee, they let through a lot of ingredients that are not planet friendly at all.
Smashing photo by @thompas_images 😍
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