Why Clean Beauty Matters: What’s in Your Skincare Really Counts

As the founder of True Organic of Sweden, and with a background in Science of Natural Health, I’ve always been deeply aware of the ingredients we expose our bodies to—both through what we eat and what we apply to our skin. Many people focus on diet and exercise when thinking about a healthier lifestyle, but personal hygiene products often get overlooked. And yet, these are products we use every single day.

Did you know your skin absorbs much of what you put on it? That means choosing natural, toxin-free skincare and personal care products isn’t just a luxury—it’s a vital step toward overall well-being.

Here’s how I’ve created clean alternatives that deliver real results, without compromising your health:

All You Need Is Me – Natural and Organic Balm

This 100% natural balm is one of our most loved products, and for good reason. It’s a powerhouse multi-tasker made with:

• Castor oil – deeply moisturizing and known for its healing properties
• Beeswax – provides a protective barrier
• Shea butter – rich in vitamins A and E
• Vitamin E – a powerful antioxidant that supports skin repair
• Blueberry seed oil – packed with omega-3 and 6 fatty acids
• Rosemary leaf extract – helps to soothe and calm the skin

Perfect for dry, irritated, or sensitive skin. Use it on your face, lips, elbows, or anywhere that needs a little extra love. I use it as a nourishing night mask for soft, hydrated skin by morning.

Undercover Agent – Natural Deodorant That Actually Works

Most conventional natural deodorants contain aluminum chloride to block sweat glands—something we prefer to avoid. Undercover Agent is different. It’s 99% natural and uses 1% baking soda to neutralize odor while allowing your body to sweat naturally (as it should!).

What Natural Deodorant doesn’t contain:

• Aluminum chloride
• Synthetic fragrances
• Harsh chemicals

What Natural Deodorant does contain:

• Potassium alum – a natural mineral salt with deodorizing properties
• Essential oils – each scent includes mood-boosting, antibacterial oils
• Skin-friendly ingredients like glycerin and glyceryl caprylate

Gentle yet effective, and perfect for anyone looking to reduce their toxic load without compromising on freshness.

Face It Serum – Feed Your Skin Naturally

Think of Face It as nutrition for your face. This silky serum is made from a powerful blend of botanical oils that work in harmony with your skin:

• Chia seed oil – rich in omega-3, helps retain moisture and reduce inflammation
• Safflower seed oil – lightweight and non-comedogenic, ideal for sensitive skin
• Rosehip oil – high in vitamin C, promotes elasticity and brightens dull skin
• Vitamin E – protects against environmental damage
• Bergamot & Geranium essential oils – uplift your senses while supporting skin clarity

It absorbs quickly, leaving your skin feeling soft, nourished, and naturally radiant.

Clean Beauty Is Not a Trend—It’s a Lifestyle

Switching to natural, organic personal care is one of the most powerful yet simple choices you can make. Whether you’re just starting out or already committed to a clean lifestyle, every swap makes a difference.

Ready to make the switch?

Explore our full range at True Organic of Sweden and discover products that truly care for your body—and the planet.