Is Face Serum the Same as a Moisturizer?

Understanding the Difference + How to Choose What Your Skin Needs

When it comes to skincare, the options can feel endless—serums, balms, creams, lotions… But do you really need both a face serum and a moisturizer? Can one replace the other?

Let’s clear up the confusion and help you decide what works best for your skin.

What is a Face Serum?

Face serums are lightweight, fast-absorbing liquids packed with a high concentration of active ingredients. They’re designed to deliver nutrients deep into the skin and target specific skin concerns—such as fine lines, dullness, or dehydration.

Our Face It serum is a great example. It’s rich in organic chia seed oil, rosehip oil, and thistle oil—perfect for delivering powerful antioxidants, omega-3s, and vitamins to nourish and restore glow to your skin.

Think of it as a superfood smoothie for your face.

What is a Moisturizer?

Moisturizers are generally thicker and designed to hydrate and lock in moisture. They often contain occlusive ingredients that form a protective barrier on the skin to prevent water loss.

Our All You Need Is Me Natural balm is a deeply nourishing balm that seals in moisture and protects the skin from harsh elements. It’s 100% natural and 95% organic, made with castor oil, beeswax, shea butter, and antioxidant-rich blueberry seed oil.

Serum vs Moisturizer – Do You Need Both?

In short: yes, they serve different purposes.

• Use a face serum like Face It to deliver nutrients and address deeper skin concerns.
• Follow up with a moisturizer or balm like All You Need Is Me to seal in all that goodness and protect your skin barrier.

Especially in dry climates, after sun exposure, or during colder months, layering both can make a huge difference in skin texture and hydration.

Can I Use a Balm Instead of a Serum?

If you’re short on time or traveling light, All You Need Is Me – Natural Balm can absolutely double as a minimalist all-in-one. While it doesn’t deliver the same targeted actives as Face It, it deeply nourishes and protects—especially if your skin is dry, flaky, or sensitive.

On the other hand, Face It is a lighter option that absorbs quickly and works well even in humid summer months. It won’t feel greasy and can be worn easily under makeup or sunscreen.

Pro Tip: Use Both at Night for Glowing Morning Skin

Apply a few drops of Face It serum onto clean skin, then lock it in with a thin layer of All You Need Is Me balm. You’ll wake up with baby-soft, glowing skin.

Don’t Forget – Our Summer SALE Is Still On!

Stock up on your skin favorites like Face It and All You Need Is Me while our summer sale lasts – only a few more days!

Shop the sale here →