The Science of Compliments: Why Spreading Kindness Feels So Good (and Is Really, Really Good for You)
Have you ever told a stranger you love their earrings or complimented a friend’s energy—only to walk away with a little bounce in your step? That’s not just coincidence. Science now confirms what many of us have felt intuitively: giving compliments is a happiness booster—for both the giver and the receiver.
A recent study by Obsurvant (Sept 2024) found that a whopping 90% of women regularly give compliments or perform small acts of kindness. Despite 80% of respondents feeling that society is becoming less kind, women are actively choosing to be a bright spot in someone else’s day. And they’re reaping the emotional rewards.
Kindness: The Feel-Good Brain Hack
Here’s the really fascinating part: women feel more warmth when giving compliments (39%) than when receiving them (only 6%). It turns out that sharing positivity actually has a more powerful effect on your mood than receiving it. Think of it as brain medicine you can give away—and feel better for doing it.
In fact, 74% of women say kindness is like a muscle that strengthens with practice. The more you give, the easier it becomes to spot beauty, talent, and goodness in others—and in yourself.
Complimenting Personality > Appearance
While a thoughtful compliment on someone’s outfit or skin can still brighten their day, most women now say they prefer personality-based compliments. Only 14% of women say they’d rather receive appearance-related compliments.
So next time you feel moved to say something kind, go deeper: tell someone they have a calming presence, contagious laughter, or inspiring energy. It resonates longer.
And yes, 36% of women even described kindness as “damn hot”—so spread the good vibes, it’s attractive too.
True Kindness, True Beauty
At True Organic of Sweden, we believe true beauty is more than skin deep. It starts with clean, kind ingredients, but it’s also about how we treat ourselves and others. Our 100% natural, 95% organic skincare is made with care for people and the planet—because kindness belongs in your skincare routine, too.
Our bestsellers like All You Need Is Me - Natural Balm and Undercover Agent - Natural Deodorant are created to soothe, protect, and nourish—inside and out.
Untercover Agent Deodorants
Discover Undercover Agent Best Natural Deodorants for long-lasting freshness and odor protection with clean, skin-friendly ingredients.
Buy Now
All You Need Is Me
All You Need Is Me is an organic, multi-use balm that nourishes, protects, and soothes your skin with 95% organic ingredients for healthy, radiant skin.
Buy NowLast Days of Our Summer Sale
Don’t miss our summer sale at trueorganicofsweden.com — just like compliments, good things are meant to be shared. Stock up on your favourites or treat someone you love with something kind and clean.
Let’s keep kindness trending—one compliment, one smile, one balm at a time.