"The texture is reminiscent of Vaseline and it is easy to press out the desired amount from the tube without smudging. The aroma should be discussed. I think my cream smells very ... natural. I had wished that they added something to the inter nobody who did not get me to think of hospitals and typical perfume-free when I rub me with it. Maybe I'm extra sensitive to things that smell of "natural" .. haha! How good is it? Clearly approved. I feel that my lips are much smoother when I used the cream and because it does not need much will my tube of 50ml long duration. And yes, the design is really good looking. Those of you who like eko-beauty should definitely check out this. Available at Eleven.se."