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True organic of Sweden
Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.
When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?
I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru. Together we created the first product: All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born. True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com
Now we sell all over the world, to distributors, retailers and directly to consumers.
Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.
Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.
The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.
Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.
With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.
With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com
A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.
Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.
The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.
If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun
Start with Sea me mask and make sure you leave your skin damp after washing off the mask, so the serum can be absorbed deeply into your skin. Follow with a moisturizer like Make my day cream to seal in the serum. Our award winning Face it serum is high performing with pure organic oils.
Ps. right now we have a 50% discount on Sea me mask for a limited time
It’s easy thinking that piling on all the makeup products in the world will help. To achieve natural radiance that makes your skin look healthy and flawless we need to treat our skin at its core and adopt good habits.
Always remove your makeup. Leaving it on clogs the pores which may cause blemishes. Your skin needs to breathe while it’s in repair mode. Double cleanse.
Apply sunscreen also in the winter that blocks UVA and UVB rays. A longtime exposure to the sun can cause wrinkles, age spots and more serious skin problems.
Eat fruits, vegetables, greens, protein and vitamins. Cut down on sugar
Exercise regularly to stimulate your blood circulation. If you don’t have time with anything else, take a brisk walk around the block. Notice the glow on your face.
Try to get at least 8 hours sleep
Make time for “me time” and try to avoid stress. Ever notice that you tend to break out more when you are stressed?
Do a facial massage when you apply your cream. I mix Make my day cream with Face it serum. Making sure not to pull the skin.
Use gentle skincare products.
Use a face mask like Sea me mask twice a week. It really gives you a noticeable glow and is a true Cinderella mask. Packed with organic ingredients, chlorella and antioxidants that will really make a difference to your skin.
Remember beautiful skin is not a sprint it’s a marathon.
We have our Annual January Sales on right now.
Those who know me, know that I’m a big believer in a holistic approach to overall beauty and wellness. What we eat, how we move, what we apply to our skin and what we think is all connected. We have all probably heard about the fantastic benefits of meditation. I’ve tried doing it on my own, apps and websites with guided meditations. I stick with it for a few days but then... Now I’ve found something that works for me that I wanted to share. It still took discipline the first week, but now it’s a habit. YouTube 👍
I like the @thehonestguys for meditation and Suzanne Grace for breathing exercises and clearing your chakras. I have to say, I find myself with a more positive mind. Do you have a favorite meditation method you would like to share?
The beautiful photo by art director @thebeautymaiden and photographer @amandaxnilsson
Beautiful design by Nicole Waller
Love this photo by @camillasvensk 😍
Algae is really hot right now, and with good reason.
It’s the food of the future, in supplements, skincare and even an alternative to fossil fuels. Packed with high levels of calcium, iron, potassium, Vitamin A, C, and K, selenium and magnesium. It’s the future superfood that could feed the entire world. It’s already in dairy and nondairy products, food colorings and spices. We have included it in our Sea me mask, a true Cinderella mask that detoxifies and leaves you with clear, radiant skin. We also have Algica in our Make my day cream. Algica is an algae which is currently being registered in EU as the first future totally natural sunscreen. Algica comes from the sea, so it will not harm sea life. Algae can also be found in numerous supplements. Working wonders with enormous benefits for the whole body. I’m especially grateful for the excellent dental health a specific algae supplement brings. The versatile algae is entering an extremely exciting phase in its history and I believe we will see it in all sorts of products and industry.
I’m telling you… algae is the future.
In our Make my day we have included Algica
The algae-based silica material with unique and powerful properties developed by nature.
- Cleanses the skin by absorption of impurities, sweat and bacteria
- Efficient carrier material that enables efficient uptake of vitamins and nutrients by the skin
- Improved moisture retention by its ability to bind water, similar to hyaluronic acid
- A future natural, non-toxic and environmentally friendly UV filter
- COSMOS Certified Organic
- Transparent on the skin
- Completely odor-free
- The dry form is long-lasting and does not require preservatives
- Rheology modifying properties
- The material also shows promise for anti-pollution (currently testing)
- It is available as a dry powder and as a water-based cream. The dry material is preferable for oil-based formulations and serums, while the cream is easy to formulate into lotions and face masks
These properties have been tested in scientific studies