News / citrus fruits

A dose of nature

A dose of nature. One new study from Finland 🇫🇮 by the institute for health and welfare, has revealed a correlation between exposure to nature and a reduced use of prescription drugs, including antidepressants. The study found that the benefits of nature 🌲 was particularly strong with those on the lowest income
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How fit is your face?

How fit is your face? Try this for a more defined jaw line.

Facial exercising helps improve muscle tone in the face. It enhances flow of oxygen and circulation which increases skin elasticity. It may improve posture with the result of fewer headaches and less teeth grinding.

1. Tilt your head back until you can see the ceiling

2. Lift your lower lip over your upper lip as much as possible

3. While doing the second step, you should feel the jaw muscles near your ear

4. Rest in this position for 10 seconds

5. Release and repeat 12-15 times
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The lymphatic system and skin health

When your lymphatic system is stagnant, it can show up on your skin. The lymphatic system assists with the expelling of toxins. It lies just beneath your skin. If it is not working as it should or clogged, your skin may suffer from acne, loss of elasticity, premature aging and other skin conditions. The lower body gets a head start in the morning as we get up to walk around and move. To get the circulation going for the upper body try this: clasp your hands behind your head so your elbows stick out. Now in a pumping motion put the elbows together in front of you for a count of 30-50 times. Other ways you can kickstart the system is to dry brush your skin and jump on a trampoline or maybe doing the chicken dance 😉
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Why we put True organic of Sweden skincare in tubes not jars

There’s a reason we put our skincare in tubes (sugarcane) not jars. Skincare in jars encourage ingredients to oxidize (go rancid) faster because every time you open the lid of the jar you expose the cream to air and light. The product with oxidized ingredients may become less effective and may even become bad for your skin by generating free radicals. A jar also invites you to stick your fingers into it. No matter how clean you think your fingers are, there is always the risk of bacteria and other microbes entering the cream when you stick your fingers into it. You can use a spatula but these have to be carefully cleaned in between use to maintain hygiene. To prevent microbial build up, manufacturers often pile their products with chemical anti-bacterial agents and this would be completely unnecessary if they filled the creams in tubes instead of jars.
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Good news Sunday

Sunday’s are great ”Good News” days 🤩
Do you agree? Here are some positives for an optimistic outlook today 💚💚💚
1- Parts of the Great Barrier Reef are showing the best signs of coral recovery in 36 years!
2- There are now enough solar panels around the world to generate 1 terrawatt of electricity.
3- The world’s largest offshore wind farm in Yorkshire is now fully operational and will help to provide renewable energy to more than 1.4 million homes in the UK.
4- Hawaii closed its last coal power plant to focus on greener energy options, removing 1,5 million metric tons of greenhouse gases per year.
5- In the space of a year the number of monarch butterflies 🦋 in California grew from 2’000 to nearly 250’000!
In these times, we all need to hear some good news too
💚💚💚💚
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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Creating names for organic skincare products

When creating skincare products, not only do I think about the ingredients being effective and planet friendly. It’s also super fun to think of clever and humorous names to our family of products. Sometimes I know the name years before the product is created 😃 We have an eye cream planned in the near future. What do you think the name will be? 🤔
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Natural sunscreen- good news

Who’s up for some good news?
In Finland they have developed a technique making sustainable “plastic” bottles from citrus 🍊 peels which can replace the fossil based PET plastic. 🤩

The Estonian capital, Tallinn has free public transport and strings of parks with wildflowers as a highway for bees. 🐝The Estonian capital is expected to be voted Green capital of 2023 much for its innovative approach to sustainable solutions. It’s impressive as it used to be home to several heavy polluting industries. It's a great example of how change is possible. 👏

In South Africa solar power bikers 🚴‍♀️ are busting wildlife poachers. The bikes are environmentally friendly and quiet so they have been very successful.

Our own Make my day cream has Algica, an organic algae grown in Sweden. We are waiting for it to be approved as a sunscreen. As it comes naturally from the sea it will not harm water , corals or any sea life 🐠🐟🐡🐬🐙🦀🐳🌊
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What the press is saying about Body buddy lotion

Love it when the beauty editors also love our products. This is what beauty editor, the lovely 💚@susannebarnekow from @plazakvinna magazine has to say about our Body buddy lotion:

“Aloe vera, oat kernel oil, squalane, vitamin E and lactic acid are some of the fantastic main ingredients in True Organic’s new Body buddy. The cream is light but long lasting and has a wonderful refreshing scent of citrus. An essential and natural product to enjoy this winter.”

 

As my products are like my babies, it really warms my heart, hearing that other people like them too. From the idea to ingredient sourcing to finished product takes a long time and you get attached to your “kids” hoping that the world will receive them well 😉 so thank you 😊 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#trueorganicofsweden #naturalskincare #oatkerneloil #dryskinrelief #organicskincare #beautyeditor #susannebarnekow #plazakvinna #bodybuddylotion #bestbodylotion 

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Solution to dry itchy skin

Hydration station
     When we develop new products, the ingredients are of utmost importance of course and thoroughly researched and tested. When making a body lotion there were several criteria to consider. It had to keep skin moisturized all day, penetrate skin quickly, sustainable, natural and organic ingredients and a have a lovely scent. This is why we chose oat kernel oil as one of the main ingredients. Oats have incredible antioxidant benefits, which make them pretty amazing as a moisturizer. Oat oil can provide massive relief for anyone suffering from itchy skin. Although it’s an oil, it is highly absorbable by the skin, meaning no greasy residue and all the great benefits sinking straight into the skin and also penetrating deeply.
We included it in our Body buddy lotion because of its ability to nourish and soothe maturing, sensitive and damaged skin, and for its support of the elasticity of skin. This means that when you apply it in the morning, your skin is still soft and supple in the evening. With the uplifting citrus scent it puts a zing! to my morning and makes it easier to face the day
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