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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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What to do about dry skin

When temperatures are going down and the weather getting cooler it sucks moisture from our skin. Leaving the skin dry and itchy. This is the time when it becomes important to counteract with a good quality organic body lotion. Body lotions add a coating to the skin to prevent water evaporating.
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Why use a serum

Maybe you are doing all the right things: cleansing, exfoliating, masking, moisturizing and spf’ing and your skin is still not glowing. A serum could be exactly what your skin needs. Serums are thinner than traditional moisturizers and contain higher concentrations of active ingredients. They absorb quickly, are soothing and nourishing for sensitive skin, hydrate skin, prevent scars and blemishes, minimize breakouts, protect your skin from free radicals, boost collagen and the ingredients in Face it serum are all anti inflammatory.
Start with Sea me mask and make sure you leave your skin damp after washing off the mask, so the serum can be absorbed deeply into your skin. Follow with a moisturizer like Make my day cream to seal in the serum. Our award winning Face it serum is high performing with pure organic oils.

Ps. right now we have a 50% discount on Sea me mask for a limited time
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Glowing healthy skin naturally

Glowing healthy skin is not an overnight miracle.
It’s easy thinking that piling on all the makeup products in the world will help. To achieve natural radiance that makes your skin look healthy and flawless we need to treat our skin at its core and adopt good habits.

Always remove your makeup. Leaving it on clogs the pores which may cause blemishes. Your skin needs to breathe while it’s in repair mode. Double cleanse.

Apply sunscreen also in the winter that blocks UVA and UVB rays. A longtime exposure to the sun can cause wrinkles, age spots and more serious skin problems.

Eat fruits, vegetables, greens, protein and vitamins. Cut down on sugar

Exercise regularly to stimulate your blood circulation. If you don’t have time with anything else, take a brisk walk around the block. Notice the glow on your face.

Try to get at least 8 hours sleep

Make time for “me time” and try to avoid stress. Ever notice that you tend to break out more when you are stressed?

Drink water

Do a facial massage when you apply your cream. I mix Make my day cream with Face it serum. Making sure not to pull the skin.

Use gentle skincare products.

Use a face mask like Sea me mask twice a week. It really gives you a noticeable glow and is a true Cinderella mask. Packed with organic ingredients, chlorella and antioxidants that will really make a difference to your skin.

Remember beautiful skin is not a sprint it’s a marathon.




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All you need is me balm- solution to dry cracked hands

Cold weather and frequent washing of our hands wreak havoc with the skin on the hands. What to do about those dry hands? Here are a few tips: As soon as it starts getting cold, protect your hands with gloves, after you wash your hands make sure they are totally dry. Use a gentle soap, not a harsh antibacterial one. Moisturize with a  lotion after every time. At bedtime apply All you need is me balm on your hands. Thin cotton gloves optional. You will wake up with baby soft skin. All you need is me balm has castor oil that helps pull moisture from the air to the skin. Beeswax hydrates and protects skin creating a barrier. Olive oil locks in the moisture, Shea butter nourishes and soothes skin. The Vitamin E helps to seal the cracks in skin caused by dryness.

Blueberry seed oil contains oleic acid which is a permeability enhancer, it increases absorption and making the active ingredients even more powerful. There is no water in All you need is me balm, all the ingredients are active and anti inflammatory.

 

Stay away from petroleum based products, they are harmful to your skin and our environment

 

Beautiful photo by @organicsmix.sk

 

Sending love and compassion to our friends in Ukraine 🇺🇦

 

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Protect your face from harsh weather

Walking may be the simplest and most underrated form of exercise.

There is a lot of information out there about the positives of running and lifting weights, but the simple activity of walking can provide a whole host of benefits too.

Walking is simple, free, and nearly any able-bodied person can do it.

As well as burning calories, studies show that brisk walks may help to reduce the intake of high calorie snacks by half. Walking increases bone strength, every step counts. People who walk at least 1,5km a day have a higher bone density than those who don’t.

Walking is just as effective as running for fighting major diseases.

Regular brisk walking may help to maintain a healthy weight, prevent various conditions including heart disease, high blood pressure, type 2 diabetes, cancer, and stroke. Improves your cardiovascular fitness level, strengthens bones, muscles, and improves muscle endurance. May improve your mood, sleep, balance, and coordination. Builds up your immune system and reduces stress. Researchers found that walking for 30 minutes, 3 times a week for 3 months had the same mood boosting result as antidepressants.

As for myself, I have a dog who is a very fast walker, come rain or shine, I’m out there walking. I have noticed that my normal winter lows are not as bad since I got my dog Spencer. If it’s very cold or harsh weather I protect my face with All you need is me balm. Since it contains no water but let’s your skin breathe, it’s perfect for protecting the face. My best ideas and thinking also happen out there on the walks.

See you out there :) 

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All you need is me balm

All you need is me balm
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Oat based skincare soothing itching skin

Oats are not just great for breakfast. 🥣Oat based creams 🧴are often recommended by skin therapists for various skin conditions. The antioxidant, anti inflammatory ingredient found only in oats, called avenanthramides is why oat based skincare is so good at soothing itching and irritated skin. We have added the finest oat kernel oil to Body buddy lotion. It’s sure to keep your dry and itchy skin smooth and supple. Bonus is the delicious citrus scent 😋
We still have our autumn SALE on trueorganicofsweden.com!
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Cult product for makeup artist

Celebrity makeup artist Linda Öhrström @lindaohloves often uses All you need in her job. Other than being fantastic at her job she is a lovely person 🥰 She helped me a lot when I first started. Because of her, All you need is me is now a cult product used by makeup artists around the world. Here All you need is me featured in Daisy beauty magazine @daisybeautymagazine. Love women who help other women 🤩
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Winner best Natural baby product

We are so proud and delighted that our All you need is me balm won 🌟 in the category : 

Best Natural Baby Product @bambinibabyawards. 

All you need is me was my first creation with my own baby in mind. My baby is now 13 years old 😉

To celebrate this amazing win there’s an automatic discount of 25% on the website. Lovely gift for all the babies 👶 out there, big and small 🎁

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