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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Superfoods in skincare

Superfoods in your skincare.
They are not only healthy inside your body, but bring a wealth of benefits also when you apply it on your skin. One of the main ingredients in our award 🥇 winning Face it serum is Chia oil. It contains over 60% of anti inflammatory omega 3, which helps to increase collagen production, combat wrinkles, acne prone skin and blemishes. It brightens skin and leaves it softer and rejuvenated. Chia seed oil is ideal for sensitive, dry and irritated skin, thanks to its high content of minerals and vitamins that help to soothe and maintain hydration. Chia seed oil is so versatile, suitable for any age and any skin type.
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Benefits of oil based skin serums

Oil based serums are lipophilic, which means they can penetrate deep into the skin, trapping water and other moisturizing goodness in. At the same time it keeps toxins and other bad stuff out. No matter your skin type, different kinds of oils can help keep your skin remain healthy, hydrated, and acne-free. Make sure your skin is a bit damp when you apply the oil serums. Only a few drops are needed. The oil based serums will spread itself. Don’t forget your neck and décolleté . Oil based serums protect your skin barrier and keeps it hydrated, healthy with a beautiful glow.
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Difference between Face oil and serum

What is the difference between a face oil and a serum? A face oil is mainly intended to nourish, protect and moisture the skin. A serum has active ingredients with smaller molecules that also help the following creams to go deeper into the skin. Apply serum on clean slightly damp skin, maybe after a mist or toner. If you apply it on dry skin, it will just stay on the surface.
Our award winning Face it serum is formulated of the finest organic ingredients. You only need a few drops, Face it serum will spread itself. Makes it very cost effective.

Face it serum promotes cell renewal, stimulates new collagen production, improves skin tone, texture and pigmentation, reduces fine lines and wrinkles, restores elasticity, nourishing and revitalizing. Non-comedogenic for any type of skin.
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Best Face serum

Best Face Serum, and it is organic, juhu!
Review by Sylvia F. on 20 Oct 2021review stating:Best Face Serum, and it is organic, juhu!
🌟
Best organic face serum I ever used! The serum absorbs quickly and leaves a wonderful radiant teint. It is tangible and visible that the skin is nourished with valuable oils and ingredients. In general, I use all products from True organic of Sweden and I am delighted. Plus Tina always writes these beautiful notes one finds in the order. It shows how much she cares: Thanks for the great work, Tina!
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Why use a serum

Maybe you are doing all the right things: cleansing, exfoliating, masking, moisturizing and spf’ing and your skin is still not glowing. A serum could be exactly what your skin needs. Serums are thinner than traditional moisturizers and contain higher concentrations of active ingredients. They absorb quickly, are soothing and nourishing for sensitive skin, hydrate skin, prevent scars and blemishes, minimize breakouts, protect your skin from free radicals, boost collagen and the ingredients in Face it serum are all anti inflammatory.
Start with Sea me mask and make sure you leave your skin damp after washing off the mask, so the serum can be absorbed deeply into your skin. Follow with a moisturizer like Make my day cream to seal in the serum. Our award winning Face it serum is high performing with pure organic oils.

Ps. right now we have a 50% discount on Sea me mask for a limited time
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Bergamot benefits for skin

Why do we add bergamot essential oil to many of our products? Besides that it has a heavenly scent, bergamot oil is used for its soothing effect on skin. It has
antibacterial and anti-inflammatory properties. Bergamot oil can also help
with stress reduction. Inhaling the refreshing and fruity scent has been found to reduce anxiety, depression and fatigue by signaling to your brain to release the happy hormones, 😃serotonin and dopamine. Bergamot stimulates cell renewal and promotes healthy, toned skin.
What’s not to love? 😊

Beautiful 🤩 photo by our friend Simona💕 @_sim_ca_
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Face it serum powerhouse of your skincare regime

Serums are the powerhouse of your skincare regime because they contain concentrated ingredients in an easily absorbed formula that penetrates into deeper levels of your skin. It’s a turbocharger for skin.

Face it serum is rich in antioxidants, promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. 99% certified organic ingredients

Beautiful photo of our award winning Face it serum by @_sim_ca_
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Spring Sale

Time to stock up or maybe try something new! 
Our annual Spring Sale is on.

April 21st to May 1st

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Eternal youth

No, we are not promising you eternal youth or time reversing tricks. We are offering a space in this beauty universe, where you are allowed to be exactly who you are, in all aspects. And gladly offer you the benefits of nourishing your physical body with the power from nature. And by doing so, as a bonus effect. Because your skin will be coated with chosen ingredients beneficial for the skin's natural mechanisms. Then yes, your skin will radiate with glow and feel better suited for your soul.
Transformation is part of nature. Butterflies, flowers, personalities all transform. The most beautiful transformation is however the one when you go from aware to even more aware, of who you are. And accept that. Stopping compromising what you want in your life. Making the right choice. That choice that you know is better for you, in the long run. So no, we won't promise you quick fix skincare solutions. The beauty of our products is aligned with your transformation towards becoming the better you.
We got your back when it comes to skincare.✨ 💚✨
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