News / face mask
Be kind to yourself
Make a list of things that you like and love about you. Think about how you would be kinder to yourself today if you were your own best friend, then behave like a great friend would :)
Super Chia seed oil
Why chia seed oil is the major ingredient in our Face it serum. Usually what’s good for our insides is often good for our outsides as well, this is certainly true for chia seeds. This oil is extracted from the tiny seeds. Chia seed oil is rich in fatty acids, fibers, proteins, vitamins and minerals. It supports antioxidant activity, anti microbial activity and helps remove dirt from clogged pores which makes it suitable for both dry and oily skin.
Chia seed oil boosts hydration levels in skin, alleviates itchy skin, and fortifies skin barrier function protecting skin from environmental damage. The oil inhibits moisture loss, leaving skin soft and smooth
Many cultures also use chia seed oil to add a healthy shine to hair. Why not try a few drops of Face it serum also as a hair oil.
Don’t forget to use it on slightly damp skin so the oil can penetrate easily and not just sit on top of dry skin.
Get a natural glow with Face it serum
Get a Natural Glow with Face it Serum
Get the perfect natural glow with Face it Serum! Our serum is packed with active ingredients to feed your skin, plus it's made with organic and natural ingredients to nourish and protect your delicate skin. Plus, when you use Face it Serum on slightly moist skin, the serum can penetrate deeper for better results. Try out Face it Serum today for beautiful and glowing skin!
Toilet talk
Here comes a bit of 🚽toilet talk and etiquette. Engineers at Boulder university recently conducted a scientific study that shows that particles from flushing the toilet with an open lid can fly up to 1,5 meters. It sprays on the walls, can zoom straight onto your face, land on your skin, and any objects we have in the bathroom.
While being meticulous keeping our skin fresh and clean, I don’t think anyone wants germs and bacteria sprayed on it. Sorry about this disgusting 🤢topic
How to apply face oil
Face it serum is a superstar! With a concentrated blend of organic antioxidants which promote cell renewal, stimulates new collagen production and restores skin elasticity.
How fit is your face?
Facial exercising helps improve muscle tone in the face. It enhances flow of oxygen and circulation which increases skin elasticity. It may improve posture with the result of fewer headaches and less teeth grinding.
1. Tilt your head back until you can see the ceiling
2. Lift your lower lip over your upper lip as much as possible
3. While doing the second step, you should feel the jaw muscles near your ear
4. Rest in this position for 10 seconds
5. Release and repeat 12-15 times
Shallow breathing
The lymphatic system and skin health
True organic of Sweden
True organic of Sweden
Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.
When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?
I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru. Together we created the first product: All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born. True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com
Now we sell all over the world, to distributors, retailers and directly to consumers.
Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.
Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.
The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.
Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.
With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.
With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com
A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.
Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.
The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.
If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun
Superfoods in skincare
They are not only healthy inside your body, but bring a wealth of benefits also when you apply it on your skin. One of the main ingredients in our award 🥇 winning Face it serum is Chia oil. It contains over 60% of anti inflammatory omega 3, which helps to increase collagen production, combat wrinkles, acne prone skin and blemishes. It brightens skin and leaves it softer and rejuvenated. Chia seed oil is ideal for sensitive, dry and irritated skin, thanks to its high content of minerals and vitamins that help to soothe and maintain hydration. Chia seed oil is so versatile, suitable for any age and any skin type.
