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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Best Face serum

Best Face Serum, and it is organic, juhu!
Review by Sylvia F. on 20 Oct 2021review stating:Best Face Serum, and it is organic, juhu!
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Best organic face serum I ever used! The serum absorbs quickly and leaves a wonderful radiant teint. It is tangible and visible that the skin is nourished with valuable oils and ingredients. In general, I use all products from True organic of Sweden and I am delighted. Plus Tina always writes these beautiful notes one finds in the order. It shows how much she cares: Thanks for the great work, Tina!
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Why use a serum

Maybe you are doing all the right things: cleansing, exfoliating, masking, moisturizing and spf’ing and your skin is still not glowing. A serum could be exactly what your skin needs. Serums are thinner than traditional moisturizers and contain higher concentrations of active ingredients. They absorb quickly, are soothing and nourishing for sensitive skin, hydrate skin, prevent scars and blemishes, minimize breakouts, protect your skin from free radicals, boost collagen and the ingredients in Face it serum are all anti inflammatory.
Start with Sea me mask and make sure you leave your skin damp after washing off the mask, so the serum can be absorbed deeply into your skin. Follow with a moisturizer like Make my day cream to seal in the serum. Our award winning Face it serum is high performing with pure organic oils.

Ps. right now we have a 50% discount on Sea me mask for a limited time
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Chlorella mask Sea me mask for healthy skin

We love to use face masks because they allow ingredients to penetrate into the skin in a short amount of time. It also reminds us of taking a little break in our busy day,  and who does not need that?  A face mask can deliver a more concentrated dose and more intense version than a moisturizer which is often water based. Sea me mask is based on aloe vera and chlorella, giving skin an extra boost. It can help refine skin pores for clearer skin, increase hydration, diminish fine lines, even skin tone and firm skin. Chlorella contains a nutrient called chlorella growth factor, this nutrient can help promote rapid tissue repair and cellular renewal. A great way to get healthy, bright looking skin.

Chlorella restores the production of skin’s collagen, calms unwanted redness, fights Inflammation and permanent sun damage. With these fantastic antioxidant properties, I don’t limit the benefits to my face. Sea me mask is equally beneficial as a scalp and hair mask.  You may look like a green monster for a few minutes when you have applied the mask (great to scare your family😆) But when you wash it off, you will shine 🤩

 

 

 

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Sea me mask - skin and scalp

When I create my skincare products I’m adamant that the ingredients are natural and have as high organic levels as possible while being effective. This is why we included a whopping 5% of organic chlorella in Sea me mask. Chlorella is a single-celled, green freshwater algae.
Chlorella is nutrient-dense and containing a surplus of vitamins A, B1, B2, B3, B6 B12 and C. Additionally, Chlorella has high levels of omega-3 fatty acids, protein, fibre, iron, zinc, magnesium, phosphorus and calcium. These vitamins and minerals are key benefactors in maintaining the health of your hair and skin.
For skin, Sea me mask hydrates, calms inflammation and draws out impurities leaving your skin firmer and glowing. Chlorella, compared to spirulina which might be more known, contains even higher levels of omega-3 fatty acids, which provide proteins and nutrients to hair follicles and skin. It’s also higher in antioxidants. Chlorella is a fantastic water plant that treats your hair on so many levels. It prevents hair loss by strengthening your hair strands and follicles. Chlorella keeps strands smooth, silky and shiny and increasing their elasticity. It nourishes and restores hair and scalp from the roots to the tips. If your hair gets greasy fast, Sea me mask lets you skip additional days of hair washing as it keeps hair clean longer. 👍
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Humidity impact on skin

Be aware of the humidity changes in the climate because that has an impact on your skin’s needs. The colder the temperature, the dryer the air. This means that during cold weather the skin tends to loose moisture when it evaporates into the cold air. To prevent this moisture  loss it's important to use an oil, that locks in moist into the outer layers of the skin. When weather goes into spring, or warmer climate, the humidity levels increases in the air. This is why our skin feels less dry in warmer, more humid climates. Then adapt your routine to decrease the amount oil used. In daytime our soft Make My Day. This cream is excellent during sunnier times as the Algica in it acts as a uv filter. This one does the trick by itself, in warmer climate.
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
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Sea me mask for radiant , bright and clear skin

I often get the question, which is my favorite product. It’s a hard one to answer because I love all of them in a different way. But nothing gives me such radiant and clear skin as Sea me mask. It’s a real Cinderella mask. One of the reasons  Sea me mask is one of my favorite products is because we added a whopping 5% Chlorella in the recipe which really makes a difference.

 

Chlorella is a single cell green algae that grows wild in fresh waters. It’s packed with nutrients so great in your smoothie but did you know that when applied topically, it works through the layers of skin. It battles free radicals, plumps the skin’s appearance, fights photo damage from over exposure to skin and reduces inflammation.

 

Chlorella is great for all types of skin, it balances oily skin, detoxifies acne prone skin, keeps moisture for dry skin and calms unwanted redness. It’s packed with antioxidants for healthy glowing skin.

 

Chlorella fights against aging, promotes skin elasticity and visibly firms skin. When dead and dying cells remain on the face we get a dull and gray complexion. With regular use of Sea me mask the Chlorella encourages new cell turnover to reveal brighter younger looking skin.

 

Sea me mask is also the best acne treatment I have tried. It reduces the breakouts and improves skin quality. The lipids in Chlorella kill the microorganisms that are the cause of breakouts. Additionally the fatty acids disrupt the pro inflammatory cytokine activity that leads to more breakouts.

 

To sum it up Chlorella detoxifies your skin, it moisturizes and refreshes dry skin, nourishes skin, slowing the aging process, promotes clear skin

 

 

 

 

 

 

 

 

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Face it serum- stimulates new collagen production, reduces fine lines and wrinkles

We chose to make Chia seed oil the main ingredient in Face it serum for many reasons. Chia seed oil is the beautiful oil you get when you press the tiny seeds. It is rich in omega 3 fatty acids, loaded with unusually high levels of phytonutrients and antioxidants. The fatty acids promote a healthy plump look for your skin. In fact, Chia seeds have more than 30% cell protecting antioxidants than blueberries. It moisturizes skin, protects against skin problems like eczema and acne. Chia seed oil reduces fine lines and appearance of wrinkles. Face it serum is formulated with the finest blend of pure organic oils. It promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. Natural ingredients work in synergy with each other and become even more powerful. Platinum award 🥇 winner!

Don’t miss out on the last day of our January Sale
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Apply body lotion for blood circulation

At times it’s easy to neglect our skin below the neck and just give attention to our faces. Especially in winter times when we can cover up. But our skin is the largest organ and deserves love and attention all over. Blood circulation is essential, your heart, is striving for your health by sending tiny, tiny blood cells to every part of your body, helping them to thrive by giving your cells oxygen. Boost your blood circulation by excising, dry brushing and massaging with body lotion. For example with our absolutely delicious organic Body buddy lotion 💚💚💚
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Seaweed a powerhouse ingredient in skincare

Seaweed is not just healthy to eat with your sushi, it is also a powerhouse ingredient in skincare. Seaweed and other marine algae are rich in amino acids and antioxidants that help to fight the signs of aging and promote collagen. Because of the anti-inflammatory properties, seaweed can help calm down sensitive skin, while the essential fatty acids support the skin barrier.

As seaweed is nutritionally packed, it´s also great for the hair and scalp.

Soothing, hydrating, strengthens and adds shine to hair.

When you use Sea me mask on your face, neck and decolletage don’t forget your scalp and hair. You will look like a scary green monster for 20 minutes, but hey presto, emerge as a butterfly. Sea me mask has a whopping 5% chlorella compared to other skincare brands with 0,05% chlorella. Sea me mask is the real thing!

Most beautiful photo by @joyce.rh.photography

 

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