News / make my day cream

Press release Make my day cream

For release

November 2019

True organic of Sweden is proud to launch  Make my day cream

Day creams rarely stand out as unique, but we have formulated Make my day with the future potential planet friendly sunscreen Algica.

StockholmNovember 2019

This is a revolutionary product, and we are first in the world with a day cream containing Algica” said Tina de Sousa, CEO at True organic of Sweden.

Make my day is a soothing face cream rich in antioxidants and super foods like oat kernel oil, rosehip oil, blueberry seed oil, turmeric, hyaluronic acid and Vitamin E. The revolutionary ingredient is Algica, the shell of an organically grown microalgae. Tests are currently being conducted to approve this algae material by the EU as an environmentally friendly UV-filter for use in sunscreen. Algica shells originate from the sea and are thereby completely safe for oceans and sea life. As we are all aware today, we need to protect our fragile oceans from harmful and unnatural chemical substances that endanger life in our waters. https://swedishalgaefactory.com/lab/personal-care/      Make my day leaves your skin with a revitalized complexion, balanced moisture levels while naturally slowing the signs of aging and protecting against all harsh elements.                            100% natural        79% organic    Sustainable packaging from sugarcane

For more information:

Tina de Sousa

            +46 73 778 5119

tina@trueorganicofsweden.com

 

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Turmeric as a teeth whitener

Turmeric is such a versatile spice, used in Indian cooking, coloring fabric, a very strong anti-inflammatory antioxidant etc. Did you know that it also whitens teeth? Take a separate toothbrush from your normal one (because it will be yellow) Wet the toothbrush and dip it in organic turmeric powder. The brush your front teeth, rinse. Already after the first time brushing with turmeric you can see a difference. Much better than the harsh chemical teeth whiteners in my opinion. You need to clean your sink afterwards 😉 it will be yellow 

Turmeric is also an ingredient in our “Make my day” facial cream coming soon!

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Algae Silica

The algae-based silica material with unique and powerful properties developed by nature.

  • Cleanses the skin by absorption of impurities, sweat and bacteria
  • Efficient carrier material that enables efficient uptake of vitamins and nutrients by the skin
  • Improved moisture retention by its ability to bind water, similar to hyaluronic acid
  • A future natural, non-toxic and environmentally friendly UV filter
  • COSMOS Certified Organic
  • Transparent on the skin
  • Completely odor-free
  • The dry form is long-lasting and does not require preservatives
  • Rheology modifying properties
  • The material also shows promise for anti-pollution (currently testing)
  • It is available as a dry powder and as a water-based cream. The dry material is preferable for oil-based formulations and serums, while the cream is easy to formulate into lotions and face masks

These properties have been tested in scientific studies and by our customers.

More on the properties and origin of the material

The algae’s unique porous shell has evolved for millions of years to ensure survival. The shell is naturally designed for uptake and release of chemical substances such as nutrients, vitamins and minerals. The abundance of hydroxyl groups, comparable to hyaluronic acid, also helps the algae to efficiently regulate moisture and water levels.

Algica solves the two major skin care issues: moisturizing and cleansing. These shell’s natural traits can be utilized in moisturizing creams to boost the delivery of active ingredients such as vitamins and minerals to the skin. The remarkable absorptive properties are valuable in cleansing face masks, for efficient uptake of sweat, bacteria and other impurities from the skin.

Additionally, the material efficiently blocks harmful UV light. This has been confirmed in scientific studies by our team and other scientists, including a publication in the elite journal Nature. We are conducting tests to approve this algae material by the EU as an environmentally friendly UV-filter for use in sunscreen.

Diatom shells originate from the sea and are thereby completely safe for oceans and sea life. It is of great importance today to protect our fragile oceans from harmful and unnatural chemical substances that endanger life in the oceans.

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