When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

Beautiful photo by @thompas_images

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

Beautiful photo by @thompas_images

In our Make my day we have included Algica 

The algae-based silica material with unique and powerful properties developed by nature.

• Cleanses the skin by absorption of impurities, sweat and bacteria
• Efficient carrier material that enables efficient uptake of vitamins and nutrients by the skin
• Improved moisture retention by its ability to bind water, similar to hyaluronic acid
• A future natural, non-toxic and environmentally friendly UV filter
• COSMOS Certified Organic
• Transparent on the skin
• Completely odor-free
• The dry form is long-lasting and does not require preservatives
• Rheology modifying properties
• The material also shows promise for anti-pollution (currently testing)
• It is available as a dry powder and as a water-based cream. The dry material is preferable for oil-based formulations and serums, while the cream is easy to formulate into lotions and face masks

These properties have been tested in scientific studies 

What goes into the process of creating a new skincare product?

I knew I wanted to add a face cream to my line of organic skincare products.

Then I had to ask myself. What do I want from a face cream, other than 100% natural and as high organic content as possible in sustainable packaging?

I knew I wanted plenty of hydration, to prevent loss of moisture, reduce appearance of acne and wrinkles, anti-inflammatory benefits, increase cell regeneration and enhance collagen levels.

I really wanted to use a UV filter as I know how damaging UV rays are to the skin, whether its summer or a cloudy winter day. But the existing UV filters are still not the best for the planet, I hesitated. Like a sign from the universe, I was contacted by Sofie Allert, the CEO of Swedish algae factory. She informed me they are growing organic Algica, an algae shell that has shown promise to be a future sunscreen and antipollution protection for the skin.

We launched Make my day last month with carefully selected active organic ingredients that tick off the points on my wish list. A soothing day cream rich in antioxidants and superfoods like Algica, Squalane, Jojoba seed oil, Cocoa seed butter, Oat kernel oil, Rosehip oil, Blueberry seed oil, Turmeric, Hyaluronic acid and Vitamin E.

Make my day leaves you with a revitalized complexion and balanced moisture

What goes into the process of creating a new skincare product?

I knew I wanted to add a face cream to my line of organic skincare products.

Then I had to ask myself. What do I want from a face cream, other than 100% natural and as high organic content as possible in sustainable packaging?

I knew I wanted plenty of hydration, to prevent loss of moisture, reduce appearance of acne and wrinkles, anti-inflammatory benefits, increase cell regeneration and enhance collagen levels.

I really wanted to use a UV filter as I know how damaging UV rays are to the skin, whether its summer or a cloudy winter day. But the existing UV filters are still not the best for the planet, I hesitated. Like a sign from the universe, I was contacted by Sofie Allert, the CEO of Swedish algae factory. She informed me they are growing organic Algica, an algae shell that has shown promise to be a future sunscreen and antipollution protection for the skin.

We launched Make my day last month with carefully selected active organic ingredients that tick off the points on my wish list. A soothing day cream rich in antioxidants and superfoods like Algica, Squalane, Jojoba seed oil, Cocoa seed butter, Oat kernel oil, Rosehip oil, Blueberry seed oil, Turmeric, Hyaluronic acid and Vitamin E.

Make my day leaves you with a revitalized complexion and balanced moisture levels while naturally slowing the signs of aging. Maybe the best face cream ever made?

levels while naturally slowing the signs of aging. Maybe the best face cream ever made?

For release

November 2019

True organic of Sweden is proud to launch  Make my day cream

Day creams rarely stand out as unique, but we have formulated Make my day with the future potential planet friendly sunscreen Algica.

Stockholm – November 2019 –

“This is a revolutionary product, and we are first in the world with a day cream containing Algica” said Tina de Sousa, CEO at True organic of Sweden.

Make my day is a soothing face cream rich in antioxidants and super foods like oat kernel oil, rosehip oil, blueberry seed oil, turmeric, hyaluronic acid and Vitamin E. The revolutionary ingredient is Algica, the shell of an organically grown microalgae. Tests are currently being conducted to approve this algae material by the EU as an environmentally friendly UV-filter for use in sunscreen. Algica shells originate from the sea and are thereby completely safe for oceans and sea life. As we are all aware today, we need to protect our fragile oceans from harmful and unnatural chemical substances that endanger life in our waters. https://swedishalgaefactory.com/lab/personal-care/      Make my day leaves your skin with a revitalized complexion, balanced moisture levels while naturally slowing the signs of aging and protecting against all harsh elements.                            100% natural        79% organic    Sustainable packaging from sugarcane

For more information:

Tina de Sousa

            +46 73 778 5119

tina@trueorganicofsweden.com

Turmeric is such a versatile spice, used in Indian cooking, coloring fabric, a very strong anti-inflammatory antioxidant etc. Did you know that it also whitens teeth? Take a separate toothbrush from your normal one (because it will be yellow) Wet the toothbrush and dip it in organic turmeric powder. The brush your front teeth, rinse. Already after the first time brushing with turmeric you can see a difference. Much better than the harsh chemical teeth whiteners in my opinion. You need to clean your sink afterwards 😉 it will be yellow 

Turmeric is also an ingredient in our “Make my day” facial cream coming soon!