News / natural skincare

True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Chlorella mask Sea me mask for healthy skin

We love to use face masks because they allow ingredients to penetrate into the skin in a short amount of time. It also reminds us of taking a little break in our busy day,  and who does not need that?  A face mask can deliver a more concentrated dose and more intense version than a moisturizer which is often water based. Sea me mask is based on aloe vera and chlorella, giving skin an extra boost. It can help refine skin pores for clearer skin, increase hydration, diminish fine lines, even skin tone and firm skin. Chlorella contains a nutrient called chlorella growth factor, this nutrient can help promote rapid tissue repair and cellular renewal. A great way to get healthy, bright looking skin.

Chlorella restores the production of skin’s collagen, calms unwanted redness, fights Inflammation and permanent sun damage. With these fantastic antioxidant properties, I don’t limit the benefits to my face. Sea me mask is equally beneficial as a scalp and hair mask.  You may look like a green monster for a few minutes when you have applied the mask (great to scare your family😆) But when you wash it off, you will shine 🤩

 

 

 

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Face it serum powerhouse of your skincare regime

Serums are the powerhouse of your skincare regime because they contain concentrated ingredients in an easily absorbed formula that penetrates into deeper levels of your skin. It’s a turbocharger for skin.

Face it serum is rich in antioxidants, promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. 99% certified organic ingredients

Beautiful photo of our award winning Face it serum by @_sim_ca_
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Eternal youth

No, we are not promising you eternal youth or time reversing tricks. We are offering a space in this beauty universe, where you are allowed to be exactly who you are, in all aspects. And gladly offer you the benefits of nourishing your physical body with the power from nature. And by doing so, as a bonus effect. Because your skin will be coated with chosen ingredients beneficial for the skin's natural mechanisms. Then yes, your skin will radiate with glow and feel better suited for your soul.
Transformation is part of nature. Butterflies, flowers, personalities all transform. The most beautiful transformation is however the one when you go from aware to even more aware, of who you are. And accept that. Stopping compromising what you want in your life. Making the right choice. That choice that you know is better for you, in the long run. So no, we won't promise you quick fix skincare solutions. The beauty of our products is aligned with your transformation towards becoming the better you.
We got your back when it comes to skincare.✨ 💚✨
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Humidity impact on skin

Be aware of the humidity changes in the climate because that has an impact on your skin’s needs. The colder the temperature, the dryer the air. This means that during cold weather the skin tends to loose moisture when it evaporates into the cold air. To prevent this moisture  loss it's important to use an oil, that locks in moist into the outer layers of the skin. When weather goes into spring, or warmer climate, the humidity levels increases in the air. This is why our skin feels less dry in warmer, more humid climates. Then adapt your routine to decrease the amount oil used. In daytime our soft Make My Day. This cream is excellent during sunnier times as the Algica in it acts as a uv filter. This one does the trick by itself, in warmer climate.
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
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Body Buddy lotion

We're so happy that more and more of you are discovering our gem, Body Buddy! 💚

Sweet orange essential oil - an excellent skin toner with a natural source of Vitamin C

Lemongrass essential oil - reduces water retention and tones skin

Aloe Vera - amazing plant for various skin conditions and gives glowing skin

Oat kernel oil - maintains a protective barrier for healthy skin, has anti-itch properties

Safflower oil - a rich source of Vitamin E, keeps skin supple

Squalane - improves skin elasticity

Vitamin E - powerful antioxidant, helps to soften skin

Lactic acid - gentle nourishing agent for skin

Bergamot essential oil (bergaptene free) - soothing and skin conditioning.
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Natural and organic ingredients

Just like high quality spices can preserve food and add richness to your meal, with texture, color and flavor. So can high quality skincare add alot of benefits to your skin and its system. Skin absorbs. And what is absorbed the body always tries to convert into something beneficial for you.
That's why we only offer natural and organic ingredients. Because those are the only "spices" that the body understands. 💚
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Face it serum- stimulates new collagen production, reduces fine lines and wrinkles

We chose to make Chia seed oil the main ingredient in Face it serum for many reasons. Chia seed oil is the beautiful oil you get when you press the tiny seeds. It is rich in omega 3 fatty acids, loaded with unusually high levels of phytonutrients and antioxidants. The fatty acids promote a healthy plump look for your skin. In fact, Chia seeds have more than 30% cell protecting antioxidants than blueberries. It moisturizes skin, protects against skin problems like eczema and acne. Chia seed oil reduces fine lines and appearance of wrinkles. Face it serum is formulated with the finest blend of pure organic oils. It promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. Natural ingredients work in synergy with each other and become even more powerful. Platinum award 🥇 winner!

Don’t miss out on the last day of our January Sale
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Oat based skincare soothing itching skin

Oats are not just great for breakfast. 🥣Oat based creams 🧴are often recommended by skin therapists for various skin conditions. The antioxidant, anti inflammatory ingredient found only in oats, called avenanthramides is why oat based skincare is so good at soothing itching and irritated skin. We have added the finest oat kernel oil to Body buddy lotion. It’s sure to keep your dry and itchy skin smooth and supple. Bonus is the delicious citrus scent 😋
We still have our autumn SALE on trueorganicofsweden.com!
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Cult product for makeup artist

Celebrity makeup artist Linda Öhrström @lindaohloves often uses All you need in her job. Other than being fantastic at her job she is a lovely person 🥰 She helped me a lot when I first started. Because of her, All you need is me is now a cult product used by makeup artists around the world. Here All you need is me featured in Daisy beauty magazine @daisybeautymagazine. Love women who help other women 🤩
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