News / Nontoxic skincare

Positive thinking challenge

Health and well-being I think also includes mental health. I’m sure positive thinking can be a challenge to everyone at some point. My sister got me a book about positive thinking. Every morning you are supposed to write down 10 things you are grateful for. After 27 days of doing this, miracles are to be expected. I’m on day 12 and even though I started this exercise with gusto, I’m running out of things to be grateful for. I’m down to being grateful for the cheese at my breakfast. 😳 But then my sister said that you are allowed to repeat, and I immediately started feeling more positive. So it’s proof that it’s working already 😉 What do you say, do you want to join me in this challenge? Write 10 positive things you are grateful for, every morning for 27 days. Would be interesting to see the results ☀️


Beautiful fall photo by @jtamedia 














#organic #naturalskincare #organicskincare #undercoveragent #organicserum #trueorganicofsweden #skincare #positivethinking #challenge #allyouneedisme #seamemask 

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Give bees a chance!

Give Bees a Chance: Go Organic!
There are many reasons to buy organic and a major one is to help save the.
Bees pollinate a significant majority of the world's food, but they are disappearing at an alarming rate.

How does going organic help?
The pesticides used in non-organic farming can be lethal to pollinating bees. In some cases they simply kill bees, but in other cases they can make bees slow and drowsy, hinder learning and cognitive function and even affect reproduction. This can eventually lead to the collapse of the entire colony.

Herbicides used to kill weeds in non-organic farming also remove food sources for the bees, further hindering their survival.

Organic farming, on the other hand, avoids the use of these pesticides and herbicides, as well as artificial fertilisers. This provides a rich environment for bees to thrive, with a wider variety of plant life, which further supports other wildlife such as birds and field mice.

The Soil Association claims that plant, insect and bird life is 50% more abundant on organic farms!

Buying more organic produce supports organic farming – the more you buy, the less demand there is for non-organic products, which encourages more farmers to go organic!

You can help protect bees by choosing organic food, grown without these toxic insecticides, and planting bee friendly gardens.

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Are serums good for your face?

Are serums good for your face?

Have you wondered what a serum is and if you really need to use it?
So, let’s make this easy. A serum is a skin care product that you apply to your skin after cleansing but before moisturizing with the intent to deliver a potent shot of ingredients directly into your skin.
The best serums offer highly-concentrated doses directly to your skin which makes them great for targeting specific concerns like wrinkles, brightness, acne or hydration. Important is the type of ingredients used and climate friendly natural vs synthetic.
Because active ingredients are more expensive than thickeners and other fillers, serums are also the costliest product in many skin care lines. The reason is because a serum is the workhorse of your ENTIRE regimen. Compared to a regular moisturizer or lotion, you're getting way more bang for your skincare buck.
When applied properly, a 1-ounce container of serum should last months, a few drops are sufficient to cover the entire face.
Unlike a moisturizer, serums are thinner which allows the active ingredients to penetrate quickly into the epidermis instead of lying on the surface.
Face lotions and creams are richer and create a barrier on top of the skin to keep all that good stuff in.

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Organic beauty awards

True organic of Sweden beauty awards

All you need is me 50ml
Won Swedish magazine Tara Beauty awards
Category best organic newcomer
Two weeks after launch of product

All you need is me 50ml
Won Swedish magazine Daisy Beauty awards
Category organic product of the year

All you need is me 50ml
Won Swedish magazine Amelia Beauty awards
Category best all around cream

All you need is me
Won UK Health & well-being awards Janey Lee Grace
Platinum award winner

All you need is me 15ml
Finalist Swedish magazine Daisy Beauty awards
Category organic product of the year
(They love the product so much they asked me to enter again)

All you need is me
Nominated Swedish organic Beauty awards
Category best multi product
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Time of change

I think this time will be remembered as the time of change. It’s a movement happening all over the world. People are realizing that it’s now or never to save the planet. We have seen a major reduction of plastic bags, single use plastic items banned in several countries, we eat less meat, alternative fuel, electric cars, we eat more organic food and use more organic skincare etc. It’s happening because we want to chip in and make a difference for future generations. The bigger the demand for sustainable and organic products, the more will be created at a lesser cost. Think about it every time you have a sustainable or organic alternative.
















#trueorganicofsweden #savetheplanet #island #photoshoot #undercoveragent #allyouneedisme #seamemask #skincare #organicskincare #sustainablepackaging 

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How to apply face oil

Over the past few years, facial oils have taken the skin care world by storm. If a great oil isn’t a part of your regular routine, then you’re seriously missing out— Face oils may hold the secret to achieving healthy, glowing, radiant skin—no matter what your skin type (yes, even those of you with oily skin!). Jam-packed with nutrients like essential fatty acids, vitamins, antioxidants and other goodies, they penetrate the skin to transform and protect—helping to build a resilient skin layer.
Not all oils are alike, so taking a peek at the list of ingredients is definitely a good idea—quality is key. You want natural oils that are synergistic with the skin and work to address many different skin types and issues, Not synthetic oils, like mineral oil. Far too many oil formulations have those undesirable synthetics hidden in them—just because it says it’s an argan oil treatment on the package doesn’t necessarily mean it’s pure.

Step 1: After cleansing your skin, use a toner to moisten the surface, which helps the oil go through and the skin and really able to drink it up

Step 2: Apply four to five drops of facial oil onto your fingertips. Because face oils contain such concentrated amounts of nutrients, a little bit goes a long way.

Step 3: Gently tap the facial oil from your nose to your ears. pushing it into your pores, rather than just sliding them around on the skin’s surface. This will help your skin absorb the oil and make use of its benefits much quicker. It will spread out by itself, you don’t need to slather everywhere.

Step 4: Smooth from your eyebrows to your hairline in an upward motion; always against gravity. Continue tapping from your neck to your jawline until absorbed. Don’t forget your décolleté

For oily skin- use the face oil before moisturizer, dry skin- use after moisturizer

If you want to try our beautiful Face it oil – Use the code Faceit For a 30% discount month of March -
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Organic makeup artist Linda Öhrström

Here is an article from the Swedish magazine Damernas Värld @damernas about celebrity makeup artist Linda Öhrström @lindaloves. Linda is a champion for organic skincare and makeup, she travels the world as she is in high demand from international publications and people. She also does the makeup of our beautiful crown Princess Victoria on special occasions.
Linda as a person is one of those people who brings sunshine wherever she goes. When my first product All you need is me was launched, and she had tried it, she called me and said- I must meet you! From the first time I met Linda her passion for organic and the environment shows. At the end of that first meeting she said quietly to me “Tina, we must save the world”
I’m very grateful to Linda as she helped me a lot by introducing All you need is me to so many other makeup artists, that it has now almost become a cult product for them.
In this article Linda is asked what products she cannot be without. She says that naturally she tests new products all the time, but one of the products she could not be without is All you need is me from True organic of Sweden. I use it for everything she says.

If you have winter dry skin just leave All you need is me on your face overnight and you will wake up with baby soft skin in the morning. Don’t forget to bring it when skiing, it was the only thing that saved my poor tired legs after a day of skiing last year. Just put it on your legs before bed time and in the morning your legs are ready to go for another day of skiing.

As there are lots of US followers, here is where you can find All you need is me in the US
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From idea to beauty product on the shelf

Have you ever thought how, why and who is behind the skin care you find in the shop?
To create a skin care product can take months or even years from idea to shelf

First comes the idea and here I’m lucky to own a skincare company , as I’m working through my own wishlist. I have studied science of natural health, so I’m quite sure what ingredients I would like in a product and even more sure about ingredients I would not like. I work together with a chemist who is an expert in formulating cosmetics as the ingredients I would like to have in there might not go together. She also ads valuable points and thinks about preservation and such things I don’t know about. At the same time, I work on packaging and barcodes with our talented designer Nicole Waller and think about the text that has to go on the packaging. I started out making the first product All you need is me with a cheeky humorous text, so now of course all the following products have to be humorous too. At this point the formulator may be ready to send the first test of a new product . It has never happened that I am happy with the first test, so we revise formula and repeat the process again and again until we are happy and in love with the test.
From here on we can have many delays again when it comes to ingredient availability as I only use 100% natural and as high organic content as possible.
Then also we keep our fingers crossed that the packaging ordering and delivery runs smoothly. Lastly we need to get a slot in the manufacturing to make and fill the tubes. Finally the product is ready to be shipped out to stores and spas. Never is it a perfect problem free process, there is always something. Maybe that’s why I’m like a proud mama every time I get a new product on the market. Now when you know the process it’s my great pleasure to show off our newest spa product Sea me mask , the visible wow. 100% natural and 96% organic The ingredients are :
Chlorella- rich in amino acids and antioxidants, helps improve the production of your skin’s collagen. Tightens skin and smooths fine lines and wrinkles
Sodium hyaluronate- powerful anti aging ingredient naturally occurring in skin. Plumps up skin and the appearance of wrinkles is greatly diminished
Aloe vera- soothing antioxidant that increases elasticity
Pullulan- tightens and firms skin. A natural plant based polysaccharide
Spearmint and peppermint essential oils- brightening and uplifting

Stunning photo by Jaak T. Arendi
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Uplifting organic serum

Wanted to wish you a happy Friday with this beautiful photo by of our little beauty Face it serum. Looking at the photo makes you forget that it's rainy and gray outside.
Face it serum is very light, also suitable for us with oily skin. Nourishing ingredients like chia seed oil, safflower seed oil, rose hip oil, vitamin E, sunflower oil and uplifting essential oils bergamot and geranium. Have a lovely weekend and may the sun be with you ☀️
#addbeauty #trueorganicofsweden #faceitserum #antiaging #acne #organicskincare #naturalskincare #productphoto #weekend
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Waking up a beautiful, still Saturday morning, being reminded how much I have to be grateful for. Wishing you a lovely weekend. Remember to stop, take a breath and appreciate what you have once in a while.

Stunning photo by @jtamedia #stillness #appreciation #grateful #organic #naturalskincare #organicskincare #sustainable #madeinsweden #swedishbeauty #productphoto #naturephoto #swedishnature

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