News / petroleum skincare

Be kind to yourself

Be kind to yourself. At one time or another we probably all have told ourselves derogatory things we would never say to a friend. Use words you would say to someone you love.
Make a list of things that you like and love about you. Think about how you would be kinder to yourself today if you were your own best friend, then behave like a great friend would :)
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Why we put True organic of Sweden skincare in tubes not jars

There’s a reason we put our skincare in tubes (sugarcane) not jars. Skincare in jars encourage ingredients to oxidize (go rancid) faster because every time you open the lid of the jar you expose the cream to air and light. The product with oxidized ingredients may become less effective and may even become bad for your skin by generating free radicals. A jar also invites you to stick your fingers into it. No matter how clean you think your fingers are, there is always the risk of bacteria and other microbes entering the cream when you stick your fingers into it. You can use a spatula but these have to be carefully cleaned in between use to maintain hygiene. To prevent microbial build up, manufacturers often pile their products with chemical anti-bacterial agents and this would be completely unnecessary if they filled the creams in tubes instead of jars.
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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.


When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate.

Now we sell all over the world, to distributors, retailers and directly to consumers.


Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.


Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.


The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.


Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.


With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.


With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving.


A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.


Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.


The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun








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All you need is me balm- solution to dry cracked hands

Cold weather and frequent washing of our hands wreak havoc with the skin on the hands. What to do about those dry hands? Here are a few tips: As soon as it starts getting cold, protect your hands with gloves, after you wash your hands make sure they are totally dry. Use a gentle soap, not a harsh antibacterial one. Moisturize with a  lotion after every time. At bedtime apply All you need is me balm on your hands. Thin cotton gloves optional. You will wake up with baby soft skin. All you need is me balm has castor oil that helps pull moisture from the air to the skin. Beeswax hydrates and protects skin creating a barrier. Olive oil locks in the moisture, Shea butter nourishes and soothes skin. The Vitamin E helps to seal the cracks in skin caused by dryness.

Blueberry seed oil contains oleic acid which is a permeability enhancer, it increases absorption and making the active ingredients even more powerful. There is no water in All you need is me balm, all the ingredients are active and anti inflammatory.


Stay away from petroleum based products, they are harmful to your skin and our environment


Beautiful photo by


Sending love and compassion to our friends in Ukraine 🇺🇦


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Cult organic winterbalm

Little did I know many years ago when I was frustrated that I couldn’t find an organic balm for my baby without alcohol, fragrance and synthetic ingredients that I would create All you need balm. It’s still feels humbly surreal that All you need is me balm has become such an international cult product loved by men, women, makeup artists, royalty, celebrities, parents and animal owners. I’m so grateful 😊 All you need is me balm is sometimes compared as the organic version of the “other hour” cream and vaseline, both based on petroleum. Honestly, I don’t understand why choose to put petroleum on your skin that then ends up doing further damage to the environment. ..
Just some thoughts on a sunny ☀️ Sunday in the afternoon
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Beeswax is an exceptional natural alternative to mineral oil. Mineral oil is made from petroleum, and I have a hard and fast rule about using the same products on my body as cars do on theirs. That's not to say that mineral oil isn't relatively safe in skin products, but sources like and Beauty Lies Truth claim that mineral oil can elevate estrogen levels in our bods, not to mention has been linked to climate change in its crude form. Whether or not you believe the hype about mineral oil, one thing is for sure: Beeswax has been proven to be far safer and more effective. Trust that.
Beeswax is brought to you by adorable worker bees that form the beeswax to raise their young in honeycomb cells. Although beeswax is processed poorly when ingested by humans, it has major skin benefits when applied topically. Beeswax carries antiviral, anti-inflammatory, and antibacterial properties that are essential in fighting chapped skin and bacterial infections that tend to affect us most in the dry, winter months. It forms a protective wall by sealing in moisture in our skin without smothering and clogging up the pores. Plus, beeswax contains vitamin A which has been proven in multiple studies to reduce wrinkles and age spots while re-hydrating and reconstructing damaged skin cells.
When you think of beeswax, don't just think of lip balm, because this ingredient has several different beauty benefits that can protect your skin AND your outerwear. These are just a few ways that beeswax can save your look from some harsh, winter blues.
Dreadlocks Maintenance
Dreads are arguably a fairly easy style to maintain, but leave your dreads in despair for too long and they'll start breaking off. To retain the tightness and smoothness of your dreadlocks, heat 100 percent organic beeswax in a saucepan on low heat. Begin at the root of each dread and roll into the wax, using the palm of your hand, until the dread is completely covered. There are many over-the-counter products that contain beeswax for waxing dreads, but you can find pure beeswax (which means not additives) for about six bucks at your local beauty supply store.

Skin Infections
Some people are more prone to bacterial skin infections then others, but even if you've only gotten one from swimming in quarry thats water turned out to be not so pure, treating a bacterial skin infection can be an exhausting task. One great recipe that was researched by the Dubai Specialized Medical Center in the United Arab Emirates for treating and relieving irritation combined olive oil, honey, and beeswax. This all-natural, topical treatment can replace petroleum based products that can take longer to fight against the bacteria. Try grapeseed oil instead of olive for a lighter formula with plenty of skin benefits.

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Petroleum-based skin care

You hear it all the time from skin care companies and the slogans for their products: "Lock in the moisture!" Did you know that you are actually locking in toxins with toxins? Yes, your body is trying to perspire and sweat out the toxins, and breathe. And just what toxins are we talking about that are trying to get out? Don't get me started. What is it about all petroleum-based products that you should know? What about baby oils and baby lotions? What's locking in toxins all day, every day, and what goes into the manufacture of most lotions, personal care products and everything that drives the skin cancer industry?

For starters, many baby oils and lotions are loaded with skin-clogging petroleum. If you could take a video camera into 100 random American family homes you would find at least 80 with a bathroom counter, shower and medicine cabinet full of products containing Vaseline and/or petroleum jelly. What the heck is petroleum jelly? They surely don't tell you during the "happy go lucky" commercials.

Revealing Toxic Skin Care
Let's quickly define toxin: (noun) A toxin is an antigenic poison, often derived from microorganisms, which causes disease when present at low concentrations in the body. Now let's define petroleum: (noun) A liquid mixture of hydrocarbons that is present in certain rock strata and can be extracted and refined to produce fuels including gasoline, kerosene and diesel oil. Petroleum jelly, the main ingredient in Vaseline, is an oil-refining derivative. They used it to coat the bottom of oil rigs in the mid-1800s, so I guess nothing's too "Neanderthal" for today's society, why not make it a lotion? Advertise it well, and the shoppers will buy it. This byproduct of the oil industry is far from "eco-friendly." I guess your skin and your baby's blood aren't so eco-friendly either, if these toxins are inside, trapped, unable to escape.

From flaky skin to diaper rash, you can simply coat your body with an oil-refining derivative and feel the difference right away! You're tired, sick, and you have tumors in your near future, but American advertising is telling you different. You can hear the commercial all the way from the kitchen, where you're preparing food that's probably GMO. Now what, you start to itch and get weird rashes on your body, so it must be something coming from outside the house!

Carcinogenic Residual
The whole "petroleum industry" and their constituents will tell you the same thing over and over, year in year out: "These products are generally regarded as safe, since the harmful components are removed during the refining process." This is a total lie. Yes, some "components" of misery are removed, but certainly not all, or even close to that. You are using thick toxic emollients on your body, or on your children's bodies. It's simply a matter of "how toxic" everything is that is left behind, for your skin care use. You get the illusion that your skin has somehow been moisturized or hydrated, but all the while your pores suffocate. And guess what, so do your cells and your mitochondria, when your body can't rid itself properly of carcinogenic, mutating chemicals!

Do the math. It adds up really fast these days. Think about it: You're probably consuming artificial sweeteners, fluoridated tap water and getting flu shots too.

There is a lot more to detoxifying and "excreting" than "number one and two." Your body simply MUST sweat to stay healthy. And don't think for one second that you're repairing any dry skin that you abused with some chemical-laden soap either. You are just pouring salt in the wound. Putting a new chemical on chemically damaged skin ensures more damage, period. It's all been a part of the big "moisturizing cream" movement in America over the past few decades.

Did you know that irradiated mice that are "treated" with these toxic moisturizers increase their rate of cancerous tumor formation? Yes, we are animals too. Our DNA is 99% the same. Face the facts.

Commercial hand lotions are a huge problem in America, too. Is the cold outside making your skin dry? Quick, run to Rite Aid or Walgreen's and grab you some crude oil! It's on sale, and don't you have that coupon ripped out from your Prevention magazine, or was it Cosmo? I think the petroleum stuff is in the same aisle as the chemical dieting aids. By the way, how much hand lotion do you use per "serving," because your skin is actually "eating it." Was it designed to lock in moisture or kill your good bacteria, I can't remember? What's the name of YOUR quick fix? Can you imagine what the popular "hand sanitizers" are doing to your immune system? You might as well use ant and roach killer on your hands.

Have you checked for parabens, alcohols, mineral oil and aluminum in your skin care products? That's like your skin is literally "eating cancer"! Clean out your bathroom now, your purse, your cabinets. Throw away the poison. Aluminum is a bio-accumulative heavy metal. Where do you think Alzheimer's sufferers got the train wreck started?

Don't put anything on your skin that isn't safe to eat!
"A recent study by the non-profit Environmental Working Group [EWG] showed that many cosmetic products -- including more than half of all baby soaps -- contained a carcinogenic chemical. Internal studies in the cosmetics industry show that many of their products can be contaminated by a carcinogenic impurity called 1,4-dioxane, and the EWG's independent study showed that 1,4-dioxane is fairly widespread among cosmetic products."

Up to 80 percent of all cosmetic and skin care products are contaminated with carcinogenic impurities. Can you imagine "locking in" the formaldehyde, nitrosamines and acrylamides all day, every day? Are you locking in ethylene dioxide, sodium laurel sulfate or hydroquinone? You better find out.

Check you hair "relaxers," hair dyes and bleaching products, hair removers, soap, baby soaps, sun tan lotions, sun block lotions, "firming" lotions, hormonal creams, facial moisturizers, conventional anti-aging products and the "around the eye" creams.

Mike Adams, executive director of the Consumer Wellness Center, strongly advises consumers to avoid non-organic cosmetics and skin care products. Some contaminants have been researched that cause liver and neurological disorders.

Remember, no organic seal - no deal!
Never put toxins on your skin, because they just soak right in.

Imidazolidinyl Urea and Diazolidinyl Urea: common preservatives w/parabens.

Methyl, Propyl, Butyl and Ethyl Parabens: inhibitors of microbial growth used to extend shelf life of products -- shortens "human life" though.

Petrolatum: usually says it will protect you from sunburn, chapping, etc. -- ruins the body's natural moisturizing mechanism.

Propylene Glycol: often a synthetic petrochemical mix.

PVP/VA Copolymer: a petroleum-derived chemical used in hairsprays, wave sets and other cosmetics.

Sodium Lauryl Sulfate: Hundreds of professional articles warn you about this, maybe thousands.

Synthetic Colors and Fragrances: most contain known carcinogens (ingredients that mutate your good cells and turn them cancerous).

By SD Wells 
source :

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