News / scandinavian skincare

Why we put True organic of Sweden skincare in tubes not jars

There’s a reason we put our skincare in tubes (sugarcane) not jars. Skincare in jars encourage ingredients to oxidize (go rancid) faster because every time you open the lid of the jar you expose the cream to air and light. The product with oxidized ingredients may become less effective and may even become bad for your skin by generating free radicals. A jar also invites you to stick your fingers into it. No matter how clean you think your fingers are, there is always the risk of bacteria and other microbes entering the cream when you stick your fingers into it. You can use a spatula but these have to be carefully cleaned in between use to maintain hygiene. To prevent microbial build up, manufacturers often pile their products with chemical anti-bacterial agents and this would be completely unnecessary if they filled the creams in tubes instead of jars.
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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Sea me mask - skin and scalp

When I create my skincare products I’m adamant that the ingredients are natural and have as high organic levels as possible while being effective. This is why we included a whopping 5% of organic chlorella in Sea me mask. Chlorella is a single-celled, green freshwater algae.
Chlorella is nutrient-dense and containing a surplus of vitamins A, B1, B2, B3, B6 B12 and C. Additionally, Chlorella has high levels of omega-3 fatty acids, protein, fibre, iron, zinc, magnesium, phosphorus and calcium. These vitamins and minerals are key benefactors in maintaining the health of your hair and skin.
For skin, Sea me mask hydrates, calms inflammation and draws out impurities leaving your skin firmer and glowing. Chlorella, compared to spirulina which might be more known, contains even higher levels of omega-3 fatty acids, which provide proteins and nutrients to hair follicles and skin. It’s also higher in antioxidants. Chlorella is a fantastic water plant that treats your hair on so many levels. It prevents hair loss by strengthening your hair strands and follicles. Chlorella keeps strands smooth, silky and shiny and increasing their elasticity. It nourishes and restores hair and scalp from the roots to the tips. If your hair gets greasy fast, Sea me mask lets you skip additional days of hair washing as it keeps hair clean longer. 👍
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Prepare your skin for summer

Summer is around the corner! This is the right time to start preparing your skin by building up moisture levels for the forth coming exposure towards summer sun. The benefit of starting early is that all new skincells will have optimum levels of moist, elasticity. And by so, your sun tan will last much longer and your skin will not get dryed out as fast, when exposed towards sun light, not over exposed. We highly recommend our body moisturizer, Boddy Buddy. Rich as a body butter but still fluid enough to pass as a lotion. Every ingredient carefully picked to obtain deeply moisturized skin boosted with all botanical components that the skin benefits from, without compromising our planet. Boddy Buddy. 💚💚💚
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Humidity impact on skin

Be aware of the humidity changes in the climate because that has an impact on your skin’s needs. The colder the temperature, the dryer the air. This means that during cold weather the skin tends to loose moisture when it evaporates into the cold air. To prevent this moisture  loss it's important to use an oil, that locks in moist into the outer layers of the skin. When weather goes into spring, or warmer climate, the humidity levels increases in the air. This is why our skin feels less dry in warmer, more humid climates. Then adapt your routine to decrease the amount oil used. In daytime our soft Make My Day. This cream is excellent during sunnier times as the Algica in it acts as a uv filter. This one does the trick by itself, in warmer climate.
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
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All you need is me balm- solution to dry cracked hands

Cold weather and frequent washing of our hands wreak havoc with the skin on the hands. What to do about those dry hands? Here are a few tips: As soon as it starts getting cold, protect your hands with gloves, after you wash your hands make sure they are totally dry. Use a gentle soap, not a harsh antibacterial one. Moisturize with a  lotion after every time. At bedtime apply All you need is me balm on your hands. Thin cotton gloves optional. You will wake up with baby soft skin. All you need is me balm has castor oil that helps pull moisture from the air to the skin. Beeswax hydrates and protects skin creating a barrier. Olive oil locks in the moisture, Shea butter nourishes and soothes skin. The Vitamin E helps to seal the cracks in skin caused by dryness.

Blueberry seed oil contains oleic acid which is a permeability enhancer, it increases absorption and making the active ingredients even more powerful. There is no water in All you need is me balm, all the ingredients are active and anti inflammatory.

 

Stay away from petroleum based products, they are harmful to your skin and our environment

 

Beautiful photo by @organicsmix.sk

 

Sending love and compassion to our friends in Ukraine 🇺🇦

 

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Face it serum- stimulates new collagen production, reduces fine lines and wrinkles

We chose to make Chia seed oil the main ingredient in Face it serum for many reasons. Chia seed oil is the beautiful oil you get when you press the tiny seeds. It is rich in omega 3 fatty acids, loaded with unusually high levels of phytonutrients and antioxidants. The fatty acids promote a healthy plump look for your skin. In fact, Chia seeds have more than 30% cell protecting antioxidants than blueberries. It moisturizes skin, protects against skin problems like eczema and acne. Chia seed oil reduces fine lines and appearance of wrinkles. Face it serum is formulated with the finest blend of pure organic oils. It promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. Natural ingredients work in synergy with each other and become even more powerful. Platinum award 🥇 winner!

Don’t miss out on the last day of our January Sale
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Natural skin tightening facial mask

Have you thought about a peeling facial treatment but the downtime with flaking skin puts you off? Regular use of the Sea me mask will give you similar results over time without the flaking. We’ve added masses of chlorella (an algae) in the recipe which tightens skin, improves production of collagen, stimulates cells to produce at a faster rate and acts as a skin healer (goodbye acne). Apply a thick layer to your face, neck and décolleté, wash of after 20 minutes for instant radiant results. Chlorella also improves overall skin tone and helps to diminish the signs of aging. I always also add Sea me mask to my head for a scalp massage (best hair day ever) A tip is if you wake up with puffy under eyes, apply a thick dollop of Sea me mask as an under eye mask. Gently remove after 20 minutes with a wet cloth. Et voila, reduces puffiness significantly 👍
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Cult product for makeup artist

Celebrity makeup artist Linda Öhrström @lindaohloves often uses All you need in her job. Other than being fantastic at her job she is a lovely person 🥰 She helped me a lot when I first started. Because of her, All you need is me is now a cult product used by makeup artists around the world. Here All you need is me featured in Daisy beauty magazine @daisybeautymagazine. Love women who help other women 🤩
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Winner best Natural baby product

We are so proud and delighted that our All you need is me balm won 🌟 in the category : 

Best Natural Baby Product @bambinibabyawards. 

All you need is me was my first creation with my own baby in mind. My baby is now 13 years old 😉

To celebrate this amazing win there’s an automatic discount of 25% on the website. Lovely gift for all the babies 👶 out there, big and small 🎁

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