News / sustainability

It’s not everyday you win an Oscar! 

You are working away, head down, trying to create the best organic products, hoping other people will love them too. But you don’t really know until it’s out there. 

So very humble and happy to let you know that our Body buddy lotion won a Beauty Oscar 2020 from #skonhetsredaktorerna in the category Best organic body care. 

The motivation: Swedish organic skincare at its best. True Organic’s Body buddy is a savior in times of distress. With a delicious scent and fast absorbing, packed with nutrients, it has become a clear favorite. 

Thank you to Agneta Elmegard 

It’s a wonderful feeling to know your hard work is appreciated

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

Beautiful photo by @thompas_images

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

Beautiful photo by @thompas_images

We are at the end of the year and the decade. A cause for reflection and feelings of positive expectations for many of us.Experiences we are grateful for, happy and sad events, lessons learned. Maybe you have done or are planning to do a little ritual for your hopes and dreams to come true in the new yearand next decade? Falling in love, changing careers, taking thatscuba diving license, starting a business, go back to school, using only organic skincare products. Only our imagination limits our dreams and intentions.

I am very grateful that you have stuck with me.

I see you. Every comment, every like, every message, every review, email and the support choosing my skincare products.

We start the year off with our annual January sale! 25% off the entire line, January 1st – January 10th. Don’t miss our economypacks, a great opportunity to stock up.

With this, I wish you health and happiness for the coming year and decade!

What goes into the process of creating a new skincare product?

I knew I wanted to add a face cream to my line of organic skincare products.

Then I had to ask myself. What do I want from a face cream, other than 100% natural and as high organic content as possible in sustainable packaging?

I knew I wanted plenty of hydration, to prevent loss of moisture, reduce appearance of acne and wrinkles, anti-inflammatory benefits, increase cell regeneration and enhance collagen levels.

I really wanted to use a UV filter as I know how damaging UV rays are to the skin, whether its summer or a cloudy winter day. But the existing UV filters are still not the best for the planet, I hesitated. Like a sign from the universe, I was contacted by Sofie Allert, the CEO of Swedish algae factory. She informed me they are growing organic Algica, an algae shell that has shown promise to be a future sunscreen and antipollution protection for the skin.

We launched Make my day last month with carefully selected active organic ingredients that tick off the points on my wish list. A soothing day cream rich in antioxidants and superfoods like Algica, Squalane, Jojoba seed oil, Cocoa seed butter, Oat kernel oil, Rosehip oil, Blueberry seed oil, Turmeric, Hyaluronic acid and Vitamin E.

Make my day leaves you with a revitalized complexion and balanced moisture

What goes into the process of creating a new skincare product?

I knew I wanted to add a face cream to my line of organic skincare products.

Then I had to ask myself. What do I want from a face cream, other than 100% natural and as high organic content as possible in sustainable packaging?

I knew I wanted plenty of hydration, to prevent loss of moisture, reduce appearance of acne and wrinkles, anti-inflammatory benefits, increase cell regeneration and enhance collagen levels.

I really wanted to use a UV filter as I know how damaging UV rays are to the skin, whether its summer or a cloudy winter day. But the existing UV filters are still not the best for the planet, I hesitated. Like a sign from the universe, I was contacted by Sofie Allert, the CEO of Swedish algae factory. She informed me they are growing organic Algica, an algae shell that has shown promise to be a future sunscreen and antipollution protection for the skin.

We launched Make my day last month with carefully selected active organic ingredients that tick off the points on my wish list. A soothing day cream rich in antioxidants and superfoods like Algica, Squalane, Jojoba seed oil, Cocoa seed butter, Oat kernel oil, Rosehip oil, Blueberry seed oil, Turmeric, Hyaluronic acid and Vitamin E.

Make my day leaves you with a revitalized complexion and balanced moisture levels while naturally slowing the signs of aging. Maybe the best face cream ever made?

levels while naturally slowing the signs of aging. Maybe the best face cream ever made?

Since there is a vast reduction of plastic bags and single use plastic items, do you ever think about the people in the plastic business? Were (are) they forward thinking and started to source new raw materials? Did they simply close the factory or looked for new customers in other countries? Fortunately, the doors for plastic are closing everywhere in the world.

I’m really looking forward to seeing and hearing about all new sustainable innovations and ideas that are buzzing out there in the world.

We were fortunate to find sugarcane tubes from the start, so we never had to use plastic tubes for our organic skincare.

When I lived in Thailand many years ago, my neighbors were an American/Thai family. The husband, a freelancer working from home, was sourcing plastic straws for Starbucks. This is how he supported his family. I wonder what he is doing now….

Beautiful photo by @lisathestoryteller 

When creating our new products, for True organic of Sweden, the ingredients are very carefully considered. They have to be effective, clean, not too expensive and always planet friendly. When I discovered that rosewood is endangered, I immediately changed to ho-leaf essential oil in our Undercover agent deodorant. Unfortunately it puts a lot of pressure on the consumer to check ingredients before buying. I’m there myself, googling ingredients before buying something new. But, I think we have to. The profit driven organic certification organizations are no guarantee, they let through a lot of ingredients that are not planet friendly at all. 

Smashing photo by @thompas_images 😍

#trueorganicofsweden #allyouneedisme #seamemask #bodybuddylotion #undercoveragentdeodorant #faceitserum #endangeredspecies #rosewood #ingredients #organic #organicskincare #skincare #naturalskincare #productphoto #photoshoot