News / sustainable skincare

True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Face it serum powerhouse of your skincare regime

Serums are the powerhouse of your skincare regime because they contain concentrated ingredients in an easily absorbed formula that penetrates into deeper levels of your skin. It’s a turbocharger for skin.

Face it serum is rich in antioxidants, promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. 99% certified organic ingredients

Beautiful photo of our award winning Face it serum by @_sim_ca_
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All you need is me for your muscles

Almost everyone has had sore and aching muscles at some time. It’s then easy to reach for the anti-inflammatory warming ointments that are marketed everywhere. They promise to relieve pain. But did you know that some of them contain the poisonous substance Diclofenac. Diclofenac causes a serious threat to fish, aquatic organisms, plants, and mammals. It’s also difficult to break down in wastewater treatment plants so there’s a risk it ends up polluting our waterways. The Swedish medical products agency (Läkemedelsverket) are proposing a ban on these and other products that harm the environment in retail outlets except pharmacies. In my opinion there should be a ban on products that harm the environment everywhere. Check the ingredients in your ointments or tablets and try to avoid using one that contains Diclofenac. All the ingredients in All you need is me balm are anti-inflammatory. 100% of the ingredients are natural and 95% organic so it won’t damage the environment plus it comes in a sustainable tube made out of sugarcane. . Its lovely and soothing on tired, tight muscles, so why not try it next time? Even better if you can convince someone to give you a nice massage ;)

Don’t miss our Spring Sale is still on trueorganicofsweden.com
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Humidity impact on skin

Be aware of the humidity changes in the climate because that has an impact on your skin’s needs. The colder the temperature, the dryer the air. This means that during cold weather the skin tends to loose moisture when it evaporates into the cold air. To prevent this moisture  loss it's important to use an oil, that locks in moist into the outer layers of the skin. When weather goes into spring, or warmer climate, the humidity levels increases in the air. This is why our skin feels less dry in warmer, more humid climates. Then adapt your routine to decrease the amount oil used. In daytime our soft Make My Day. This cream is excellent during sunnier times as the Algica in it acts as a uv filter. This one does the trick by itself, in warmer climate.
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
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All you need is me balm- solution to dry cracked hands

Cold weather and frequent washing of our hands wreak havoc with the skin on the hands. What to do about those dry hands? Here are a few tips: As soon as it starts getting cold, protect your hands with gloves, after you wash your hands make sure they are totally dry. Use a gentle soap, not a harsh antibacterial one. Moisturize with a  lotion after every time. At bedtime apply All you need is me balm on your hands. Thin cotton gloves optional. You will wake up with baby soft skin. All you need is me balm has castor oil that helps pull moisture from the air to the skin. Beeswax hydrates and protects skin creating a barrier. Olive oil locks in the moisture, Shea butter nourishes and soothes skin. The Vitamin E helps to seal the cracks in skin caused by dryness.

Blueberry seed oil contains oleic acid which is a permeability enhancer, it increases absorption and making the active ingredients even more powerful. There is no water in All you need is me balm, all the ingredients are active and anti inflammatory.

 

Stay away from petroleum based products, they are harmful to your skin and our environment

 

Beautiful photo by @organicsmix.sk

 

Sending love and compassion to our friends in Ukraine 🇺🇦

 

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Cult organic winterbalm

Little did I know many years ago when I was frustrated that I couldn’t find an organic balm for my baby without alcohol, fragrance and synthetic ingredients that I would create All you need balm. It’s still feels humbly surreal that All you need is me balm has become such an international cult product loved by men, women, makeup artists, royalty, celebrities, parents and animal owners. I’m so grateful 😊 All you need is me balm is sometimes compared as the organic version of the “other hour” cream and vaseline, both based on petroleum. Honestly, I don’t understand why choose to put petroleum on your skin that then ends up doing further damage to the environment. ..
Just some thoughts on a sunny ☀️ Sunday in the afternoon
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Natural skin tightening facial mask

Have you thought about a peeling facial treatment but the downtime with flaking skin puts you off? Regular use of the Sea me mask will give you similar results over time without the flaking. We’ve added masses of chlorella (an algae) in the recipe which tightens skin, improves production of collagen, stimulates cells to produce at a faster rate and acts as a skin healer (goodbye acne). Apply a thick layer to your face, neck and décolleté, wash of after 20 minutes for instant radiant results. Chlorella also improves overall skin tone and helps to diminish the signs of aging. I always also add Sea me mask to my head for a scalp massage (best hair day ever) A tip is if you wake up with puffy under eyes, apply a thick dollop of Sea me mask as an under eye mask. Gently remove after 20 minutes with a wet cloth. Et voila, reduces puffiness significantly 👍
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Cult product for makeup artist

Celebrity makeup artist Linda Öhrström @lindaohloves often uses All you need in her job. Other than being fantastic at her job she is a lovely person 🥰 She helped me a lot when I first started. Because of her, All you need is me is now a cult product used by makeup artists around the world. Here All you need is me featured in Daisy beauty magazine @daisybeautymagazine. Love women who help other women 🤩
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Apply body lotion for blood circulation

At times it’s easy to neglect our skin below the neck and just give attention to our faces. Especially in winter times when we can cover up. But our skin is the largest organ and deserves love and attention all over. Blood circulation is essential, your heart, is striving for your health by sending tiny, tiny blood cells to every part of your body, helping them to thrive by giving your cells oxygen. Boost your blood circulation by excising, dry brushing and massaging with body lotion. For example with our absolutely delicious organic Body buddy lotion 💚💚💚
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Swedish and Scandinavian design in skincare products

Swedish and Scandinavian design is well known for it’s minimalist stylish, clean lines. We’ve aspired to incorporate this in True organic of Sweden skincare products 😀
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