News / wholesale skincare

Why we put True organic of Sweden skincare in tubes not jars

There’s a reason we put our skincare in tubes (sugarcane) not jars. Skincare in jars encourage ingredients to oxidize (go rancid) faster because every time you open the lid of the jar you expose the cream to air and light. The product with oxidized ingredients may become less effective and may even become bad for your skin by generating free radicals. A jar also invites you to stick your fingers into it. No matter how clean you think your fingers are, there is always the risk of bacteria and other microbes entering the cream when you stick your fingers into it. You can use a spatula but these have to be carefully cleaned in between use to maintain hygiene. To prevent microbial build up, manufacturers often pile their products with chemical anti-bacterial agents and this would be completely unnecessary if they filled the creams in tubes instead of jars.
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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Take care of your hair

Take care of your hair. Sun, swimming in a pool and salty seawater can be very harsh on your hair. Here's how you can protect your tests.
Protect your head with
a sun hat or shawl.
Avoid wetting your hair every time you go swimming.
Be careful, wet hair is extra fragile. Wait with brushing your hair or put it up in a knot until dry. Otherwise there is a risk that strands may break. Use a hair mask like Sea me mask which will nourish, boost with moisture and protect your hair and scalp.
Double wash, shampoo hair twice after a day of sun and swimming. The first shampooing removes the dirt
the surface. The other cleans deeply. Apply conditioner. Towel dry
We have a 50% discount on Sea me mask for a limited time. It’s truly magical for your hair and scalp .
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What is Fascia

Fascia is a thin casing of connective tissue that surrounds and holds every organ, blood vessel, bone, nerve fiber and muscle in place. The tissue does more than provide internal structure; fascia has nerves that make it almost as sensitive as skin. When stressed, it tightens up.
🌟
Symptoms of tight fascia?
Deep, aching pain in a muscle.
Pain that persists or worsens.
A tender knot in a muscle.
Difficulty sleeping due to pain.
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How to improve your fascia health:
Stretch for 10 minutes a day.
Foam rolling your body.
Visit sauna, especially after gym.
Cardio.
Cryotherapy.
Yoga.
Hydrate your skin and body.
Get a Myofascial release treatment by a professional.

50% discount on Sea me mask for a limited time

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All you need is me for your muscles

Almost everyone has had sore and aching muscles at some time. It’s then easy to reach for the anti-inflammatory warming ointments that are marketed everywhere. They promise to relieve pain. But did you know that some of them contain the poisonous substance Diclofenac. Diclofenac causes a serious threat to fish, aquatic organisms, plants, and mammals. It’s also difficult to break down in wastewater treatment plants so there’s a risk it ends up polluting our waterways. The Swedish medical products agency (Läkemedelsverket) are proposing a ban on these and other products that harm the environment in retail outlets except pharmacies. In my opinion there should be a ban on products that harm the environment everywhere. Check the ingredients in your ointments or tablets and try to avoid using one that contains Diclofenac. All the ingredients in All you need is me balm are anti-inflammatory. 100% of the ingredients are natural and 95% organic so it won’t damage the environment plus it comes in a sustainable tube made out of sugarcane. . Its lovely and soothing on tired, tight muscles, so why not try it next time? Even better if you can convince someone to give you a nice massage ;)

Don’t miss our Spring Sale is still on trueorganicofsweden.com
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Spring Sale

Time to stock up or maybe try something new! 
Our annual Spring Sale is on.

April 21st to May 1st

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Humidity impact on skin

Be aware of the humidity changes in the climate because that has an impact on your skin’s needs. The colder the temperature, the dryer the air. This means that during cold weather the skin tends to loose moisture when it evaporates into the cold air. To prevent this moisture  loss it's important to use an oil, that locks in moist into the outer layers of the skin. When weather goes into spring, or warmer climate, the humidity levels increases in the air. This is why our skin feels less dry in warmer, more humid climates. Then adapt your routine to decrease the amount oil used. In daytime our soft Make My Day. This cream is excellent during sunnier times as the Algica in it acts as a uv filter. This one does the trick by itself, in warmer climate.
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
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January sales True organic of Sweden

We are starting 2021 with a bang! Our annual January sales - 25% off everything is on. Time to stock up or maybe try something new you have been curious about? For even better savings don’t miss our economy packs.
trueorganicofsweden.com


Beautiful design by Nicole Waller
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Become a wholesaler of True organic of Sweden brand

Join the True organic of Sweden team.
True organic of Sweden is seeking wholesale and retail professionals to share the success of our award winning skincare line.

We are among the fastest growing brand names in the global skincare market with representation in several countries.

True organic of Sweden is looking for wholesale and distributor partners as well as individual professional retailers worldwide.

The brand is perfect for Spas, beauty salons, speciality retail, department stores and high end online shops.

True Organic of Sweden's mission is to create top quality skincare products made with as few high-level organic ingredients as possible while still delivering big. We are committed to protecting the planet, its resources and all those who populate.

For more information please contact Tina de Sousa tina@trueorganicofsweden.com
Read more →

Become a wholesaler of True organic of Sweden brand

Join the True organic of Sweden team.
True organic of Sweden is seeking wholesale and retail professionals to share the success of our award winning skincare line.

We are among the fastest growing brand names in the global skincare market with representation in several countries.

True organic of Sweden is looking for wholesale and distributor partners as well as individual professional retailers worldwide.

The brand is perfect for Spas, beauty salons, speciality retail, department stores and high end online shops.

True Organic of Sweden's mission is to create top quality skincare products made with as few high-level organic ingredients as possible while still delivering big. We are committed to protecting the planet, its resources and all those who populate.

For more information please contact Tina de Sousa tina@trueorganicofsweden.com
Read more →