News / Nontoxic skincare

Why we put True organic of Sweden skincare in tubes not jars

There’s a reason we put our skincare in tubes (sugarcane) not jars. Skincare in jars encourage ingredients to oxidize (go rancid) faster because every time you open the lid of the jar you expose the cream to air and light. The product with oxidized ingredients may become less effective and may even become bad for your skin by generating free radicals. A jar also invites you to stick your fingers into it. No matter how clean you think your fingers are, there is always the risk of bacteria and other microbes entering the cream when you stick your fingers into it. You can use a spatula but these have to be carefully cleaned in between use to maintain hygiene. To prevent microbial build up, manufacturers often pile their products with chemical anti-bacterial agents and this would be completely unnecessary if they filled the creams in tubes instead of jars.
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True organic of Sweden

True organic of Sweden

Organic and natural skincare products made in Sweden in sustainable packaging. True Organic of Sweden is a multi award winning brand for people who want effective skincare that is kind to the skin and the planet.

 

When my son was born I had just finished a degree in science of natural health. My son had diaper rash and I had sore breasts from breastfeeding. I searched for any ointment relief, even the organic certified ones had ingredients that I would never use on my son. They could have as little as 5 percent organic ingredients and the rest could be anything. How can this be?

I was living in Switzerland at that time, and when I moved back to Sweden, my home country a few years later, I started looking around for how to actually produce skin care. I found a wonderful organic and natural skin care guru.  Together we created the first product:  All you need is me balm. Two weeks after launch, All you need is me balm won its first award of many. It’s 100% natural and 95% organic in a compostable tube made of sugarcane. I was very happy and content with my accomplishment of such a unique, pure and effective balm but then people started to ask me “What is your next product “? Next product ?! I asked. After this I followed by  producing my own wish list of my dream skincare products. True organic of Sweden skincare brand was born.  True organic of Sweden skincare products are with as few ingredients as possible, as high in organic content as possible and ingredients that you recognize, at the same time very effective products that bring results. We have 7 products today and developing more.Our customers are loyal, we have a 60% return rate. http://trueorganicofsweden.com

Now we sell all over the world, to distributors, retailers and directly to consumers.

 

Starting as a one person company has been a challenge. Both financially and time wise. I have never wanted to employ lots of people but instead used freelancers and distributors responsible for their areas. The distributors have bought in bulk, have exclusive rights to their country but in return also been responsible for getting the products into retailers and conduct marketing, sales and PR. Some distributors have been better than others but as a small unknown brand it’s even difficult to get a distributor to look at your products. So if the distributors ignore their obligations there’s not much you can do other than remove the brand from them but then you might not fin anyone else willing to take your brand in that market.

 

Another challenge has been in the sourcing of ingredients and creating products that are efficient, as high in organic ingredients as possible, 100% natural using only planet friendly ingredients in sustainable packaging. Not all ingredients can be found grown organically. Most products have water and water can never be organic. This brings the organic level down. Organic produce is grown without synthetic fertilizers, genetic engineering, irradiation or pesticides. The plants need to grow at a certain distance from any farm that is not organic so the bees cannot fly in between. Our mission statement is  to create top quality skincare products with the highest levels of organic ingredients. We are committed to protect the planet, its resources and all those who populate it.

 

The skincare business is big and competition is fierce but the more of us organic and natural skincare producer there are, the better it is for our environment.If natural, organic products in sustainable packaging become the norm, the better it is for all of us, our children and the planet.

 

Looking towards future opportunities there is a very positive awareness that there is no planet B and everyone needs to do their bit.

 

With so many natural disasters around the world it’s difficult for even the most climate change deniers to ignore facts. People are looking for ways to do their bit to help our planet. More are turning to organic and natural products. We are becoming aware of sustainable packaging and getting upset when an item is packaged in far more plastic than needed. Luckily we see that innovation is buzzing and sustainable solutions are presented in every field.

 

With the pandemic we had to rethink like everyone else and concentrate our efforts more to the online business instead of retail stores. Our distributors who had mainly retail stores were suffering while the ones with online businesses were thriving. http://trueorganicofsweden.com

 

A business is a living thing and one needs to nurture it and be flexible because change is constant. Wether it’s a pandemic, war or inflation. Being a small business it may be easier to make a quick change. We for example had Rosewood essential oil in our deodorant Undercover agent. I found out that rosewood is endangered so we could quickly change to ho leaf essential oil instead with a similar scent.

 

Talking about being flexible and change, I have decided to take on a partner in the business. It’s one of our distributors who has more economical muscle and is an established skincare distributor. Together we will be able to create new products faster and more cost effective. If you take on a partner it’s important that you have the same vision and values. For me it’s not an unknown partner, I know and have worked with this company for several years.

 

The advice I can give anyone wanting to start a business is just do. You can have market research, plans and preparations for years but I say just start. Take a first step and then the next one. I have to say, everything takes much longer than you think and more expensive than you thought.

If you go ahead, do something you are passionate and interested in, feel the excitement and have fun! That’s what I always have said, I will do it as long as it’s fun

 

 

 

 

 

 

 

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Chlorella mask Sea me mask for healthy skin

We love to use face masks because they allow ingredients to penetrate into the skin in a short amount of time. It also reminds us of taking a little break in our busy day,  and who does not need that?  A face mask can deliver a more concentrated dose and more intense version than a moisturizer which is often water based. Sea me mask is based on aloe vera and chlorella, giving skin an extra boost. It can help refine skin pores for clearer skin, increase hydration, diminish fine lines, even skin tone and firm skin. Chlorella contains a nutrient called chlorella growth factor, this nutrient can help promote rapid tissue repair and cellular renewal. A great way to get healthy, bright looking skin.

Chlorella restores the production of skin’s collagen, calms unwanted redness, fights Inflammation and permanent sun damage. With these fantastic antioxidant properties, I don’t limit the benefits to my face. Sea me mask is equally beneficial as a scalp and hair mask.  You may look like a green monster for a few minutes when you have applied the mask (great to scare your family😆) But when you wash it off, you will shine 🤩

 

 

 

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Face it serum powerhouse of your skincare regime

Serums are the powerhouse of your skincare regime because they contain concentrated ingredients in an easily absorbed formula that penetrates into deeper levels of your skin. It’s a turbocharger for skin.

Face it serum is rich in antioxidants, promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. 99% certified organic ingredients

Beautiful photo of our award winning Face it serum by @_sim_ca_
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Humidity impact on skin

Be aware of the humidity changes in the climate because that has an impact on your skin’s needs. The colder the temperature, the dryer the air. This means that during cold weather the skin tends to loose moisture when it evaporates into the cold air. To prevent this moisture  loss it's important to use an oil, that locks in moist into the outer layers of the skin. When weather goes into spring, or warmer climate, the humidity levels increases in the air. This is why our skin feels less dry in warmer, more humid climates. Then adapt your routine to decrease the amount oil used. In daytime our soft Make My Day. This cream is excellent during sunnier times as the Algica in it acts as a uv filter. This one does the trick by itself, in warmer climate.
Many of you choose to use the cream during the day and the oil over night.
Just keep some attention to what your skin is telling you it needs and adapt the amount of oil contra cream according to what feels is giving you the most comfort. 💚
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Face it serum- stimulates new collagen production, reduces fine lines and wrinkles

We chose to make Chia seed oil the main ingredient in Face it serum for many reasons. Chia seed oil is the beautiful oil you get when you press the tiny seeds. It is rich in omega 3 fatty acids, loaded with unusually high levels of phytonutrients and antioxidants. The fatty acids promote a healthy plump look for your skin. In fact, Chia seeds have more than 30% cell protecting antioxidants than blueberries. It moisturizes skin, protects against skin problems like eczema and acne. Chia seed oil reduces fine lines and appearance of wrinkles. Face it serum is formulated with the finest blend of pure organic oils. It promotes cell renewal, stimulates new collagen production and helps improve skin tone, texture and pigmentation. Natural ingredients work in synergy with each other and become even more powerful. Platinum award 🥇 winner!

Don’t miss out on the last day of our January Sale
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Anti pollution organic skincare

We can now claim that our Make my day cream protects skin from air pollution damage. A recently conducted study showed that Algica, which is one of the ingredients in Make my day, prevents harmful air pollution from reaching the skin. Exposure of the skin to air pollutants has been associated with skin aging, inflammation, sagging, uneven and dull skin tone. Air pollution may even be as damaging as sun exposure on unprotected skin.
We are very excited about this news! Algica is a real hero ingredient 😀💫✨For more information about Algica check out swedishalgaefactory.com
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Anti pollution organic skincare

We can now claim that our Make my day cream protects skin from air pollution damage. A recently conducted study showed that Algica, which is one of the ingredients in Make my day, prevents harmful air pollution from reaching the skin. Exposure of the skin to air pollutants has been associated with skin aging, inflammation, sagging, uneven and dull skin tone. Air pollution may even be as damaging as sun exposure on unprotected skin.
We are very excited about this news! Algica is a real hero ingredient 😀💫✨For more information about Algica check out swedishalgaefactory.com
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Close Chinese wetmarkets

Spring has sprung in Sweden. What puts a damper on things is that the ban has been lifted on the horrific , disease ridden animal markets in China. Animals cramped in small metal baskets treated with extreme cruelty. If they don’t care about animals, then look at how the world is today and the tragedy the pandemic has caused. I don’t get how these markets are allowed to open again, do you?
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Super dry hands

The solution for super dry hands.

This evening ritual will bring relief to very dry hands.

Apply All you need is me balm to your hands at bedtime.

Don’t rub it in too much. Let the beeswax which is still alive start it’s process. Natural ingredients work in synergy with each other and therefor become much more powerful together.

Wake up to soft and smooth hands

So, what’s in it? What makes it so great?

Castor oil is a versatile vegetable oil pressed from the castor bean. It smooths flaky skin, provides a barrier on the skin and protects against moisture loss. We also included beeswax in All you need is me balm.It contains natural emulsifiers which help to retain moisture in the skin and forms a protective layer against irritants to the skin. The reason we included olive oil is that it’s an unbeatable moisturizer that keeps the skin soft and supple while being loaded with nutrients. We added Shea Butter as the concentration of natural vitamins and fatty acids will work wonders for dry skin. Vitamin E as it is calming and a real workhorse of a vitamin. Blueberry seed oil is a hero ingredient in the All you need is me balm. Rich in essential fatty acids and phytonutrients, one of the most potent antioxidants great for dry, cracked and scaly skin.

Keeping skin moisturized prevents dry skin and all symptoms that come with it.

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