News / Why organic skincare

Body buddy lotion winner beauty Oscar!

It’s not everyday you win an Oscar! 

You are working away, head down, trying to create the best organic products, hoping other people will love them too. But you don’t really know until it’s out there. 

So very humble and happy to let you know that our Body buddy lotion won a Beauty Oscar 2020 from #skonhetsredaktorerna in the category Best organic body care. 

The motivation: Swedish organic skincare at its best. True Organic’s Body buddy is a savior in times of distress. With a delicious scent and fast absorbing, packed with nutrients, it has become a clear favorite. 

Thank you to Agneta Elmegard 

It’s a wonderful feeling to know your hard work is appreciated

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Jojoba oil in Make my day face cream

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

 

Beautiful photo by @thompas_images

 

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Jojoba oil in Make my day face cream

When we at True organic of Sweden create new products, every single ingredient is carefully selected. Equally important is what we don’t want in the product. We are much stricter than the profit driven organic certification bodies. In our new Make my day face cream we have jojoba(ho-ho ba) oil. The thought behind it is, that our skin is made up of natural wax esters (called sebum). The sebum locks in moisture to keep skin hydrated and healthy. The sebum production begins to decrease as we age,  which means, fine lines, dry skin and sagging take place . The amazing thing with the jojoba plant is that it  naturally produces wax esters identical to our very own sebum. This means jojoba oil mimics our own skin’s natural oils and can penetrate at deeper levels. Because it is able to penetrate deep into the skin, it may help to ferry down the other active ingredients in Make my day where they can do some great work.

Jojoba oil is a real multitasker and it’s well researched. It has anti-fungal, anti-inflammatory, hypoallergenic and antibacterial properties. Jojoba oil is loaded with antioxidants, Vitamin B, minerals like chromium, copper and zinc. It also contains both omega 6 and omega 9.

It balances out your complexion, adding more sebum where it’s needed and less where you don’t.

Jojoba oil is for people with acne prone skin, people who want to slow down the aging process, people with sensitive skin, people with dry skin or patches, people with oily skin.

Jojoba oil is simply a star ingredient, wouldn’t you agree?

 

Beautiful photo by @thompas_images

 

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Give away

No roses or chocolates this year for Valentines , but what a lovely day to get featured in Veckans Nu magazine @hant.se !
They write: Give away.. Organic from True organic of Sweden. True organic of Sweden creates skincare with the environment in mind. All products are made with natural and organic ingredients that are not animal tested. The winner gets a luxurious kit with a face cream, body lotion and face mask. Good for the skin, good for the environment. To participate, answer this question: The actress Sophie Turner, who did she play in Game of Thrones? Send your answer to veckansnu@aller.com Put True organic in the subject line and send in your answer before 26th of February .
Happy Valentine’s Day everyone 💕💕💕
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Toxic free cosmetics and personal care products products

Planet friendly ingredients are also human skin and body friendly. We have to become 🕵️‍♀️ detectives when it comes to skincare. Many everyday cosmetics and personal care products have 1. Known carcinogenic and 2. Probable carcinogenic ingredients. No warning labels.
Oh, it’s such small amounts one might think, but add all the other products we use every day, year after year.
Just look at the J&J baby powder. Why would you even risk it, and on your baby no less?
It’s scary to me.
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Toxic free cosmetics and personal care products products

Planet friendly ingredients are also human skin and body friendly. We have to become 🕵️‍♀️ detectives when it comes to skincare. Many everyday cosmetics and personal care products have 1. Known carcinogenic and 2. Probable carcinogenic ingredients. No warning labels.
Oh, it’s such small amounts one might think, but add all the other products we use every day, year after year.
Just look at the J&J baby powder. Why would you even risk it, and on your baby no less?
It’s scary to me.
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Sustainable new year and decade

We are at the end of the year and the decade. A cause for reflection and feelings of positive expectations for many of us.Experiences we are grateful for, happy and sad events, lessons learned. Maybe you have done or are planning to do a little ritual for your hopes and dreams to come true in the new yearand next decade? Falling in love, changing careers, taking thatscuba diving license, starting a business, go back to school, using only organic skincare products. Only our imagination limits our dreams and intentions.

 

I am very grateful that you have stuck with me.

I see you. Every comment, every like, every message, every review, email and the support choosing my skincare products.

 

We start the year off with our annual January sale! 25% off the entire line, January 1st – January 10th. Don’t miss our economypacks, a great opportunity to stock up.

 

With this, I wish you health and happiness for the coming year and decade!

 

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Squalane in our Make my day cream and Body buddy lotion

What is squalane?
It’s an oil that is increasingly common in skincare.
We have squalane in our face cream Make my day and in our body lotion Body buddy.
The reason is that it is a phenomenal multitasking moisturizing oil
that leaves skin visibly plump, hydrated and minimizes signs of redness and irritation.
Squalane reduces the look of fine line and wrinkles, locks in moisture, improves skin
elasticity, helps protect skin and assists with oil control while it doesn’t block pores.
The squalane we use is naturally derived from olives.
Watch out though, there is also squalene with an e.
This is either unethically derived from shark liver or a synthetic material.
Squalane -yes! Squalene -no!
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Sourcing organic product ingredients

When creating our new products, for True organic of Sweden, the ingredients are very carefully considered. They have to be effective, clean, not too expensive and always planet friendly. When I discovered that rosewood is endangered, I immediately changed to ho-leaf essential oil in our Undercover agent deodorant. Unfortunately it puts a lot of pressure on the consumer to check ingredients before buying. I’m there myself, googling ingredients before buying something new. But, I think we have to. The profit driven organic certification organizations are no guarantee, they let through a lot of ingredients that are not planet friendly at all. 

Smashing photo by @thompas_images 😍

#trueorganicofsweden #allyouneedisme #seamemask #bodybuddylotion #undercoveragentdeodorant #faceitserum #endangeredspecies #rosewood #ingredients #organic #organicskincare #skincare #naturalskincare #productphoto #photoshoot 

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Bee (a) savior

A recent report from the Swedish environmental protection agency states that the situation is urgent for bees, butterflies and other pollinators. In Sweden as many as one third of our 270 distinct wild bee species are endangered. The problem of bee decline is not unique to Sweden, it is a huge global problem.
Pesticides, lack of food and a changed landscape threaten our little wild gardeners. It means serious consequences for our future. We are totally dependent on the crucial work of bees and other insects. About a third of the food we humans eat is pollinated by them.

What can you and I do to help? The problem seems overwhelming but there are quite a few small things we can do as individuals to help. If you have a lawn, leave some of it to become a flowery meadow and plant bee friendly flowers. Build a bee hotel, it’s not so complicated, watch and learn from a Youtube clip. Plant bee and butterfly friendly flowers on your balcony. All different butterflies have a special host flower of plant where they deposit their eggs and the caterpillars eventually feed. Caterpillars are particular which host plant they will feed off, so you can choose which butterflies you would like to hopefully visit.
Choose and support organic food, skincare, clothes etc.
Don’t use pesticides in your garden or harsh chemical cleaning and washing detergents in your home. For your families health and the health of our planet.





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